Our partnership with

Truthset

Truthset is a data intelligence company focused on validating the accuracy of consumer data. Truthset compiles Truthscores, a likelihood of truth for any individual record, scoring the accuracy of the data used to power data-driven decisions and audience targeting. Truthset helps build trust in data and improve the performance of any data-driven decision.

  • Brands use Truthscores to analyze data segments for accuracy, improve those segments by filtering out low-quality records, and measure the performance of their campaigns
  • Publishers use Truthscores to ensure campaigns running on their sites are targeting the right visitors
  • Data Providers use Truthscores to showcase their data quality and transparency to build trust, differentiate themselves, created tiered quality segments, and be discovered beyond scale and price

 

Categories

Measurement

Region Served

US