Truthset is a data intelligence company focused on validating the accuracy of consumer data. Truthset compiles Truthscores, a likelihood of truth for any individual record, scoring the accuracy of the data used to power data-driven decisions and audience targeting. Truthset helps build trust in data and improve the performance of any data-driven decision.
- Brands use Truthscores to analyze data segments for accuracy, improve those segments by filtering out low-quality records, and measure the performance of their campaigns
- Publishers use Truthscores to ensure campaigns running on their sites are targeting the right visitors
- Data Providers use Truthscores to showcase their data quality and transparency to build trust, differentiate themselves, created tiered quality segments, and be discovered beyond scale and price