Our partnership with

TiVo Research

TiVo Research is an innovator in TV and cross media audience measurement that provides buyers and sellers with big data solutions for maximizing advertising ROI. We manage a big data environment built using second-by-second TV viewership data from 4.4 million households. This TV Data Management Platform (DMP) operates at the individual household/user level and is matched to Digital, Mobile, Purchase, and 1st-party (CRM) data sets. Our partners and clients can access our data for Targeting in a variety of ways, including through DMPs and media automation environments (DSPs and SSPs), as well as directly through our mTRA portal. We specialize in bridging TV exposure with exposure on other platforms to determine effective cross-media reach and impact on KPIs such as viewership lift, intent lift, and actual product purchase.

Categories
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.

Data Provider

Region Served

US

Certification Level
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.

Select

Partner Certification
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/

Resources

Video

#RampUp16: The Dynamic Shift of TV