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Samba TV

Samba TV is the source for real-time television insights for a unified view of the customer journey across screens. Built on the foundation of a TV DMP for matching first party digital and offline data with TV viewership, Samba TV enables advertisers to plan, target and measure holistic marketing campaigns across TV and Digital. Cross-platform media and analytics enabled by Samba provides a real-time understanding of viewership across linear TV, OTT, on-demand and digital devices to analyze its impact on consumer behavior and purchase, thus bridging the gap between TV and digital.

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