Our partnership with

PubMatic

PubMatic delivers superior revenue to publishers by being the sell-side platform of choice for agencies and advertisers. The PubMatic platform empowers independent app developers and publishers to maximize their digital advertising monetization while enabling advertisers to increase ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices.

PubMatic has rolled out identity resolution with LiveRamp globally across web, mobile app and CTT via the company’s Identity Hub solution. PubMatic offers publishers an easy way to deploy LiveRamp IdentityLink (IDL) and Authenticated Traffic Solution (ATS) for web and mobile app via Identity Hub, PubMatic’s Prebid-based identity management solution that can be deployed within the company’s omnichannel header bidding solution, OpenWrap, or as a stand-alone option.

Categories
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.

Media Delivery

Region Served

NZ

US

UK

FR

AU

JP

APAC

Resources

News

PubMatic Establishes Global Integration with LiveRamp on Identity Hub