PubMatic delivers superior revenue to publishers by being the sell-side platform of choice for agencies and advertisers. The PubMatic platform empowers independent app developers and publishers to maximize their digital advertising monetization while enabling advertisers to increase ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices.
PubMatic has rolled out identity resolution with LiveRamp globally across web, mobile app and CTT via the company’s Identity Hub solution. PubMatic offers publishers an easy way to deploy LiveRamp IdentityLink (IDL) and Authenticated Traffic Solution (ATS) for web and mobile app via Identity Hub, PubMatic’s Prebid-based identity management solution that can be deployed within the company’s omnichannel header bidding solution, OpenWrap, or as a stand-alone option.
PubMatic Establishes Global Integration with LiveRamp on Identity Hub