Media Storm is the 2nd largest independent agency in the U.S. with offices in New York, LA and Connecticut. We are seamlessly integrated across planning, buying, search, insights, data science and social. Our mission is to be impact business results through the lenses of media advanced technology and data practice. Our solution, powered by our advanced data science and optimization division, JubaPlus, is to create ‘Audience Networks’ to identify, activate and convert hand raisers, driving greater ROI via accountable and active media.’
The IdentityLink integration enables Media Storm, on behalf of their clients, to activate media, optimize budget allocation, and apply closed loop measurement and analytics to their media mix and outcomes across TV, social and digital to satisfy overall campaign objectives.