MedData Group is the leading provider of healthcare professional (HCP) data for multi-channel digital marketing. The quality, accuracy and depth of our data covering over 3.5 million US healthcare professionals combined with our identity resolution partnership with LiveRamp ensures our clients’ ability to deliver compliant digital advertising campaigns across hundreds of AdTech platforms at scale. Select segments of our HCP audiences are always-on and available for activation in the LiveRamp Data Marketplace. In addition, we create highly customized audiences built to support the unique targeting needs of pharmaceutical and medical device advertisers. Custom audience options include NPI# match lists, clinical behavior segmentation based on prescription, diagnosis or procedure medical claims and HCP referral patterns. Get in touch to learn more about this partnership and how to improve your HCP digital engagement strategy.