Our partnership with

MedData Group

MedData Group is the leading provider of healthcare professional (HCP) data for multi-channel digital marketing. The quality, accuracy and depth of our data covering over 3.5 million US healthcare professionals combined with our identity resolution partnership with LiveRamp ensures our clients’ ability to deliver compliant digital advertising campaigns across hundreds of AdTech platforms at scale. Select segments of our HCP audiences are always-on and available for activation in the LiveRamp Data Store. In addition, we create highly customized audiences built to support the unique targeting needs of pharmaceutical and medical device advertisers. Custom audience options include NPI# match lists, clinical behavior segmentation based on prescription, diagnosis or procedure medical claims and HCP referral patterns. Get in touch to learn more about this partnership and how to improve your HCP digital engagement strategy.

Categories
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.

Data Provider

Region Served

US

Certification Level
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.

Elite

Partner Certification
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/

Resources

Video

HCP Digital Advertising Measurement — Are You Asking the Right Questions