Our partnership with

Marketing Evolution

Marketing Evolution helps marketers increase ROI with its analytics and media buying platform. The patented cross media approach is better than digital only attribution because it finds the synergies between media channels, and better than transaction-oriented mix modeling because it is customer-centric: Bigger data on individual messages and media placements to deliver on ROI in real time.

Categories
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.

Measurement

Region Served

US

Certification Level
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.

Elite

Partner Certification
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/

Resources

Video

Video: Regions Bank Case Study – LiveRamp + Marketing Evolution

News

Regions Bank: Moving beyond Marketing Mix Models

Video

People-Based ROI Strategies for Measuring Advertising’s Impact on Total Sales

Video

Case Study Contest Winner: Person-Level Unified Measurement