Our partnership with

LOTaDATA

LOTaDATA analyzes fresh, accurate, and anonymized, mobile GPS data to produce geo insights and audience segments that represent the real-world behaviors of people. Our knowledge graph captures place visits, brand affinity, and hyperlocal patterns with the highest attention to
privacy & data protection. Our prepackaged premium audience segments can be accessed through LiveRamp for the top multi-location brands in the US, and soon Canada, Mexico, Australia, Singapore, Malaysia, Thailand. The segments can be filtered to target a brand location in a single city, zip code, or block group, or to run a nationwide campaign to target all brand locations. We own the term “People Intelligence”. We are the best at what we do.

We scan every multi-location brand in the US to produce in-depth insights about footfall visits, with detailed breakdown by hour, day, week, for individual brands as well as for category-based cohorts. We supply prepackaged brand visit segments for +4000 brands in the US, and other countries, based on your data needs and use cases.

Categories
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.

Data Provider

Region Served

US