Our partnership with

Index Exchange

Many buyers prefer to target specific people and audiences instead of cookie-based identifiers. Buyers are familiar with targeting these types of audiences but, historically, buyers have only been able to run these people-based campaigns on walled-garden style platforms. LiveRamp IdentityLink (IDL) via the IX Library unlocks the ability to target people-based audiences for the real-time, trusted web. People-based identifiers, such as LiveRamp IdentityLink, promote custom audience-style buying, where buyers have lists of users they want to target. But in the past this has been difficult to achieve due to a lack of scale (enough publisher supply eligible to run these campaigns).

The LiveRamp Real-Time Identity adapter solves this scale challenge, and reduces reliance on brittle, cookie-based match tables, where spend is limited to users whom both IX and a DSP have matched on. People-based identifiers, such as the IDL, degrade much slower than cookie-based solutions because the IDL is not affected as frequently by cookie deletion and applies across all devices.


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Case Study

Fitbit Achieves 2x Higher ROAS Using LiveRamp Authenticated Identity Infrastructure


Index Exchange is Taking LiveRamp’s Cookie-less Identity Product Global


Index Exchange and LiveRamp Partner to Unlock People-based Marketing Across Open Web