Back to partners

Index Exchange

Many buyers prefer to target specific people and audiences instead of cookie-based identifiers. Buyers are familiar with targeting these types of audiences but, historically, buyers have only been able to run these people-based campaigns on walled-garden style platforms. RampID via the IX Library unlocks the ability to target people-based audiences for the real-time, trusted web. People-based identifiers, such as RampID, promote custom audience-style buying, where buyers have lists of users they want to target. But in the past this has been difficult to achieve due to a lack of scale (enough publisher supply eligible to run these campaigns). The LiveRamp Real-Time Identity adapter solves this scale challenge, and reduces reliance on brittle, cookie-based match tables, where spend is limited to users whom both IX and a DSP have matched on. People-based identifiers, like RampID, degrade much slower than cookie-based solutions because RampID is not affected as frequently by cookie deletion and applies across all devices.

External Link

We’re happy to help

Need assistance finding the right LiveRamp partner or solution?

Talk to an expert