Our partnership with

Index Exchange

Many buyers prefer to target specific people and audiences instead of cookie-based identifiers. Buyers are familiar with targeting these types of audiences but, historically, buyers have only been able to run these people-based campaigns on walled-garden style platforms. LiveRamp IdentityLink (IDL) via the IX Library unlocks the ability to target people-based audiences for the real-time, trusted web. People-based identifiers, such as LiveRamp IdentityLink, promote custom audience-style buying, where buyers have lists of users they want to target. But in the past this has been difficult to achieve due to a lack of scale (enough publisher supply eligible to run these campaigns).

The LiveRamp Real-Time Identity adapter solves this scale challenge, and reduces reliance on brittle, cookie-based match tables, where spend is limited to users whom both IX and a DSP have matched on. People-based identifiers, such as the IDL, degrade much slower than cookie-based solutions because the IDL is not affected as frequently by cookie deletion and applies across all devices.

Categories

Media Delivery

Region Served

US

UK

FR

AU

JP

APAC

Resources

Case Study

Fitbit Achieves 2x Higher ROAS Using LiveRamp Authenticated Identity Infrastructure

News

Index Exchange is Taking LiveRamp’s Cookie-less Identity Product Global

News

Index Exchange and LiveRamp Partner to Unlock People-based Marketing Across Open Web