Factual’s Geopulse Audiences let you target based on people’s real world behavior using the best data available in mobile marketing. As a neutral data company, Factual provides high quality location data to publishers, advertisers and ad platforms globally. Our Geopulse Audiences are powered by Factual’s best in class, first party data sets: Our proprietary Global Places data includes comprehensive local business and point of interest data spanning over 100 million locations across 50 different countries. Our Observation Graph combines location data and sensor data from mobile devices for unprecedented understanding of the real world mobile behavior. The way people behave in the real world can reveal more about their needs and desires than online browsing behavior alone. With Factual, you can capitalize on the power of location to reach the right consumers with relevant messaging.
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.