Factual helps marketers and their organizations use location to better understand, reach and engage consumers. Customers use Factual’s insights, targeting, measurement, and data enrichment products to build and execute digital advertising strategies, understand audiences, measure success, and support innovative business solutions. Factual products are powered by its own proprietary datasets: Global Places, a point-of-interest (POI) dataset, and Observation Graph, a mobile device dataset built with directly-measured real world user visits.

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