Criteo and LiveRamp are integrated together to help our clients create a single view of their customers to drive in-store sales. Criteo’s Shopper Graph is the world’s largest commerce data set. By combining the power of Criteo’s Shopper Graph and LiveRamp’s IdentityLink platform, marketers can onboard in-store sales data and match it to online profiles in Criteo’s massive identity graph to create a single view of the customer. Then, by leveraging Criteo, the leading advertising platform for the open internet, marketers can reach their audience with people-based display campaigns.
Criteo Leverages IdentityLink in the Bidstream
LiveRamp and Criteo Partner to Enhance Global People-Based Marketing Campaigns for Omnichannel Engagement
Build an Omnichannel View in Time for the Gifting Season