Bing powers the search market across Bing Networks, Microsoft Search, Yahoo! Search and AOL Search, and its integration with LiveRamp IdentityLink enables marketers to extend their people-based search marketing initiatives. More specifically, the IdentityLink integration with Bing Custom Audiences empowers the targeting of search ads at the individual level, enabling marketers to activate existing CRM segments. For measurement, Bing Ads paired with IdentityLink empowers advertisers to uncover the true ROI of their Bing campaigns by tying online activities to offline sales and other conversions.
LiveRamp powers Bing Custom Audiences to expand People‑Based Search
LiveRamp Brings People-Based Search to Bing Custom Audiences with IdentityLink™