Our partnership with
Arity creates continuous connections to understand how people move in real time. Arity leverages mobility data to provide customers and partners with behavioral insights, strategies, and solutions that create safer, more relevant transportation experiences for everyone. Arity and LiveRamp have partnered to make driving and mobility data available to marketers looking to target users based on how and where they drive.
The Arity platform collects real-time driving data from consumer apps across tens of millions of drivers, then scores that data to create targetable audiences based on their driving behaviors. Whether it’s driving score, commute times, low- or high-mileage drivers, or other driving behaviors, you can target audiences based on your campaign needs.
The top quartile of Arity-scored drivers has 3.3x greater lifetime value to insurance providers relative to the average.