Our partnership with

4C Insights

4C is a global data science and marketing technology company that delivers self-service software for brands to execute video-centric marketing and optimize business outcomes. With nearly $2 billion in annualized advertising spend running through Scope, leading brands, global agencies, and media owners trust the Scope by 4C™ platform to identify their most valuable consumers and reach them across channels and devices. Its integration with LiveRamp Connect enables marketers to seamlessly use their onboarded first-party and Data Store segments across more channels and platforms, including advanced linear TV planning and buying, OTT/CTV targeting, and social custom audience targeting. Get in touch to learn more about how you can leverage LiveRamp audiences in Scope by 4C™.

Categories
i

Measurement

Media Delivery

TV

Region Served

US