Nielsen Catalina Solutions

NCS (Nielsen Catalina Solutions) enables marketers to optimize return on advertising spend by using a purchase-centric approach. We integrate purchase data from over 90 MM households with media data from TV, online, mobile, print, radio and CRM to help consumer packaged goods advertisers, agencies and media companies define their most valuable audience, reach them with advertising and measure incremental sales from the campaign. The joint venture between Nielsen and Catalina has helped over 200 advertisers and 450+ brands optimize ad performance to drive revenue growth and increase return on ad spend. Visit us at to learn more.


  • Data Provider

Use Cases

  • Closed-Loop Measurement