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UKHome > Our Platform > Preference and Consent Management
Blog
What is a Consent Management Platform (CMP) and Do You Need One?
Data Ethics
Proper preference and consent management is a critical aspect of achieving and maintaining compliance with the ePrivacy Directive, GDPR, CCPA, and any other pending legislation. LiveRamp Privacy Manager, an enterprise-grade privacy preference and consent management platform (CMP), provides brands and publishers with the tools to operate compliant and sustainable business models.
Privacy Manager
LiveRamp Privacy Manager is a fully customizable, enterprise-grade solution. Everything from the look and feel to where and how the consumer UI appears on screen can be adjusted to suit your needs and facilitate a seamless user experience for anyone who visits your website or app.
Privacy Manager
As consumers become more informed about how their data is being collected, shared, and used, LiveRamp Privacy Manager records their privacy preferences to give you insights to better manage your consumer data collection in a privacy-conscious manner, with secure access to audit logs for proof of compliance.
Privacy Manager
LiveRamp Privacy Manager gives individuals transparency and control over their privacy preferences. Now, after adopting the IAB Europe’s Transparency & Consent Framework (TCF) v2.0 to improve monetization and create more valuable audiences, you can continue to build individual trust with a fair value exchange across your sites and apps.
Privacy ManagerThis preference and consent management solution, for all third-party identifiers on your websites and apps, enables your business to comply with the ePrivacy Directive, GDPR, CCPA, and other data protection and privacy laws and regulations by capturing consumer preferences and maintaining proof of compliance.
LiveRamp Privacy Manager enables publishers to monetize better while respecting consumer data.
LiveRamp was by far the most futuristic company we met during our week in Amsterdam.
Privacy Manager has been an efficient solution for all of our consent privacy concerns. Their portal is very straightforward, user friendly, and their Support Team made the process seamless. We also greatly appreciate they keep us in the loop with regard to all the latest TCF updates.
The [LiveRamp] team has proven to be a trustworthy partner for us, enabling choice and transparency to our users, and have been instrumental in enabling a stronger relationship between us and our customers. It is an excellent product, and the ongoing technical and project management support always has a personal touch borrowed from startup culture.