Developer Solutions for Publishers

LiveRamp enables publishers to create sustainable business models with authenticated solutions that place consumer privacy first, while retaining control of data.

Authenticated Traffic Solution (ATS) API

Authenticated Traffic Solution API enables publishers to connect authenticated inventory to advertiser demand without using third-party cookies or other device identifiers—all while retaining control of your data.

Common Use Cases:

View More

No Cookies? No Problem: LiveRamp ATS Is the New Plug for Pubs

With 40% of the internet already cookieless, publishers should understand that there is no silver bullet for the end of the third-party cookie. Authenticated identity is the gold standard and will give publishers higher CPMs on their cookieless inventory, but publishers should also explore contextual solutions and plan to test Google’s Topics.

Learn More

Get started today

Get in touch with our product team to discuss our APIs.

Talk to an expert