Developer Solutions for Brands

LiveRamp is the powerful, trusted platform that connects your data silos–unlocking previously undiscovered insights and allowing you to deliver more personal, engaging experiences across all marketing channels.

Activation (API)

The Activation (API) offers programmatic access to LiveRamp’s data activation solutions. Users are able to activate directly identifiable personal data ( such as email address, name, postal address, etc.) and device-based segment data on popular platforms to reach audiences across every screen.

Common Use Cases:

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Known to Known Identity Resolution (AbiliTec API)

AbiliTec is an identity resolution technology for offline data. It connects and updates customer offline data by resolving directly identifiable personal data across enterprise databases and systems to deliver a better customer experience in a privacy-conscious manner.

Common Use Cases:

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Known to Pseudonymous Identity Resolution (RampID API)

The Known to Pseudonymous Identity Resolution (RampID API) allows you to match your data to LiveRamp’s identity graph, match your data to partners’ pseudonymous identifiers, and decrypt identity envelopes.

Common Use Cases:

ID Match and Retrieval API

Envelope Decryption API

Transcoding API

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