Data for Good

LiveRamp is a company of innovators, engineers, marketers, and data ethics experts who are on a mission to make data usage safe and easy.

Data Ethics & Privacy

Committed to Your Privacy

We are committed to consumer privacy

A culture of accountability is essential to success in a data-driven world. Above all, we believe in doing what’s legal, just, and fair.

Driving the Conversation

We drive conversations around data ethics

We advocate for policies that protect consumers and provide a level playing field for companies of all sizes to deliver great experiences.

Data for Good

We believe in the power of data for good

Data can shape our world for the better, and is helping to address humanitarian issues like poverty, health, education, and the environment.

We believe everyone should have control and choice over their data

Exercise your options here:

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Debunking Data Myths

Answers to our frequently asked questions

What types of data does LiveRamp have on me?

LiveRamp does not store personally identifiable information (PII). LiveRamp de-identifies personally identifiable information when ingested into our system, so we do not have data that directly corresponds with an identifiable individual.

What does LiveRamp do with my data?

When LiveRamp receives data from brands, we replace all personally identifiable information with anonymous links. The anonymous links are then used by brands to prepare for online advertising campaigns. We serve as the platform that connects and enables data to be safely used across all applications that power better customer experiences.

How does LiveRamp keep my data safe?

Data ethics and privacy is fundamental in everything we do at LiveRamp. We are in compliance with all laws and regulations that govern what consumer information can and cannot be stored and exchanged by companies, such as GDPR and the upcoming CCPA.

Does LiveRamp track me around the Internet?

No. LiveRamp does not engage with you directly. Rather, LiveRamp works with brands that you may have engaged with directly on the Internet, such as by visiting their website.

We're happy to help

Want to learn more about data ethics and privacy at LiveRamp? Reach out and let us know.

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