Overview
As the worlds of sports, media, and technology continue to converge, brands are redefining how they connect with audiences – on and off the field.
Join leaders across media, retail, and sports as they explore how data collaboration is fueling next-generation fan experiences – from personalized content and real-time engagement to smarter media investments and cross-channel measurement.
This discussion will uncover how the right partnerships and secure data strategies are unlocking new opportunities for audience innovation, and how the industry is evolving to meet fan expectations in a rapidly shifting digital landscape.
Why Attend
- Discover how major brands and media companies are shaping the future of fan engagement.
- Learn best practices for building impactful, data-driven audience strategies.
- Network with industry leaders across sports, media, and technology.
When
Wednesday, January 7, 2026
Where
The Loft
3663 S Las Vegas Blvd.
Las Vegas, NV 89109
Itinerary
12:00pm – Guest Arrival and Networking
12:15–1:00pm – Panel Discussion: The Future of Fan Engagement
High-profile brand and media leaders discuss how data collaboration and audience innovation are reshaping the sports and media landscape.
1:00-3:00pm – Lunch and Networking
