Marketers are facing pressure to deliver measurable marketing outcomes on every front. LiveRamp has the world’s most powerful data collaboration network, and as part of it, has been developing an authenticated ecosystem for years. Our authenticated identity offers a sustainable tool to continue powering data-driven marketing, across all of the platforms where consumers are spending time. Authenticated identity offers better connectivity, better measurement, and better results.
In particular, LiveRamp’s Authenticated Traffic Solution continues to power better performance for publishers, with proven results that make it a best-in-class choice for any publisher. Our authenticated identity increases the value of publisher inventory, as well as marketer demand for it – with even stronger results for premium publishers and in critical demand periods.
LiveRamp’s Authenticated Traffic Solution: a pillar of the authenticated ecosystem
LiveRamp’s Authenticated Traffic Solution is built on trusted consumer relationships and enables connectivity without third-party identifiers, increasing the value of publisher inventory across all channels. Marketers can activate on their first-party data, delivering more personalized advertising experiences to customers, and can reach their customers wherever they are spending time by activating via LiveRamp.
Through LiveRamp’s authenticated ecosystem, marketers can drive better results from every channel, including more than 22,000 publisher domains, as well as new channels like commerce media networks, CTV, AI, and more.
A track record of proven performance¹
LiveRamp has a years-long track record proving that authenticated identity drives powerful results for all stakeholders, including publishers:
- Marketers opt for authenticated publisher inventory, at a higher rate: Authenticated identity enables people-based marketing, giving marketers more confidence in their targeting, ability to tap their first-party data, and personalize engaging experiences for customers. When publishers use LiveRamp’s Authenticated Traffic Solution to leverage authenticated identity, marketers have shown they’re willing to pay more than 30% higher CPMs, as well as increase their bidrates by more than 20%.
- Premium publishers accrue more substantial benefits from authenticated identity: For top comScore publishers using LiveRamp’s Authenticated Traffic Solution to transact on RampID, marketers show that they’re willing to pay 58% more CPM, as well as increase their bid rates by 45%.
Furthermore, during critical periods for marketers like the holiday season, both publishers’ CPMs, as well as authenticated inventory’s value over unauthenticated inventory, increase substantially.
Authenticated identity’s path into the future
Authenticated Traffic Solution’s years of proven results – as well as the latest proof points – underscore that for publishers, overlooking authenticated identity means forfeiting tremendous performance. As marketers continue to prioritize omnichannel buys that can reach their customers wherever they’re spending time, they’ll continue to tap LiveRamp’s authenticated identity, continuing to leverage the cookie where it exists, while tapping RampID for premium display, mobile in-app, CTV, AI, and beyond. Furthermore, both publishers and marketers can tap the benefits of data collaboration using authenticated identity, leading to exceptional consumer experiences and business results.
No matter how your advertising stack may be distributed across authenticated identity, contextual identity, or other solutions, LiveRamp’s authenticated identity can be a pillar of your strategy while enabling interoperability alongside the other solutions you need. To learn more, reach out to [email protected] today.
¹Data compiled by LiveRamp from October 2023 through March 2025