Key Takeaways
- LiveRamp’s Snowflake Native App now supports direct RampID resolution from Datavant tokens.
- Healthcare marketers can activate and measure audiences without moving data outside Snowflake.
- This integration improves data security, governance, and operational efficiency.
- Marketers can now reach patients across channels with greater speed and confidence.
Today, we’re excited to announce an expanded capability for customers leveraging Datavant for tokenization within Snowflake. Healthcare marketers can now seamlessly resolve LiveRamp Transfer Tokens to RampIDs directly within the LiveRamp Snowflake Native app – eliminating the need to move data outside their secure environment.
For healthcare marketers, this enhancement is a major step forward in unlocking faster audience activation and streamlining measurement using RampID, and ultimately, creating the personalized experiences patients deserve.
“For too long, innovation and connection has required data movement, creating risk for marketers and their customers,” said Debroop Basu, Principal Product Manager, Healthcare, at LiveRamp. “With this launch, LiveRamp is fundamentally changing that paradigm – instead of moving data to the analytics and activation pipes, we are securely bringing these capabilities to the data. This empowers our partners to collaborate and ask new questions with the confidence that their most sensitive data never has to leave their environment.”
Benefits for healthcare marketers
Here’s how this innovation will help healthcare brands drive better marketing performance:
Increased efficiency: Transform healthcare data into RampIDs directly in your Snowflake environment, minimizing data movement and accelerating time-to-value while maintaining full control.
Enhanced data governance: Leverage the trusted partnership between Datavant and LiveRamp to connect health data to the digital ecosystem – safely and responsibly – using RampID, the most durable, interoperable identifier for connecting the ecosystem.
Seamless cross-channel activation and measurement: Securely reach patients across digital touchpoints by encoding tokens per activation partner, enabling you to activate and measure with confidence across channels.
If you’re ready to get started, talk with a LiveRamp expert.
