LiveRamp’s Authenticated Traffic Solution can now be connected with TikTok’s Events API, helping advertisers leveraging TikTok Ads to improve conversion measurement and campaign performance while increasing return on advertising investment.
Through this integration, marketers can now leverage LiveRamp to measure and optimize the performance of their TikTok advertising. Marketers working with LiveRamp can now directly pass web and offline conversion events to TikTok in a privacy-centric environment.
“TikTok is committed to enabling successful campaigns for marketers, regardless of their business objectives. Our Events API integration with LiveRamp will help drive insights via measurement, provide optimization opportunities, and improve performance. This makes it easier for marketers to connect their campaigns all the way through to conversions, and drive their key business outcomes,” said Lorry Destainville, Global Head of Product Partnerships, TikTok.
Website events can be used to optimize campaigns in-flight, and can be used to optimize TikTok campaigns in real time, delivering superior performance and more provable conversion sales outcomes. TikTok’s Events API empowers marketers to adapt to an evolving advertising ecosystem, opening up opportunities to optimize and measure campaigns more effectively in Safari, Firefox, Edge, and other cookieless environments.
Unlocking more effective marketing
Deploying LiveRamp’s Authenticated Traffic Solution with TikTok Events API will enable:
- Stronger optimization and insights: Marketers can leverage real-time campaign reporting and insights to enhance their in-flight campaigns toward strategies that drive more efficient cost per action.
- Better measurement: Marketers can track conversions in real time across all channels through a single integration, maximizing their return on ad spend.
Get started today
To learn more about how LiveRamp’s Authenticated Traffic Solution and TikTok Events API can boost your marketing, contact [email protected] today.