At LiveRamp, we embrace innovation that solves emerging problems for marketers. Our platform was built with a deterministic approach and provides a fundamental capability for marketers—connecting fragmented consumer identities to deliver better customer experiences. As robust regulation, browser restrictions, and consumer preferences curtail the effectiveness of cookies, we’ve built infrastructure that allows ecosystem-wide use of […]
Data-driven advertisers know that a true omnichannel strategy involves engaging with their audience on social media to reach consumers wherever they are. According to a recent study, consumers spend an average of almost two-and-a-half hours on social media and messaging platforms, with those age 16 to 24 spending an average of three hours. The study […]
Yesterday, Google announced that within two years, Chrome will end support for third-party cookies. This long-anticipated news offers clarity about the future for individuals, publishers, and marketers who connect on the open web. While serving as the legacy foundation of the modern digital ecosystem, cookie-based identity has many problems: Individuals need better transparency, and more […]
This past summer, Twitter announced they would be deprecating third-party data in their ad buying platform at the end of January 2020. Currently, Twitter offers access to third-party audiences to supplement platform-native and marketer’s first-party data for campaign optimization. This workflow will soon change as the removal date for third-party audiences is right around the […]
Television ad campaigns are still a valuable investment, with consumers watching more than a day’s worth of programming each week. Now, advertisers have more power than ever to reach audiences where they’re spending the most time—and that’s not always in front of a set-top box in the living room. Viewers also are no longer confined […]
Right now, the industry is looking for guidance on how to react to the end of third-party cookies, and also how to manage an evolving regulatory landscape where GDPR and CCPA are only the beginning. In light of this new reality, we finally have the momentum to address a critical issue that’s been put off […]
On 21 August, 2019, IAB Europe and the IAB Tech Lab announced their latest iteration of the Transparency & Consent Framework (TCF). Titled TCF v2.0, it’s a policy that enables participants within the programmatic ecosystem to streamline their GDPR compliance initiatives. While changes to a European law and GDPR compliance may not seem applicable, they […]
As the number of COVID-19 cases continues to rise in the U.S., health officials are calling on the public to embrace telehealth services as a safe means of initial diagnosis of COVID-19, the disease caused by the novel coronavirus. Convenient access to medical professionals in a safe home setting is also ideal in protecting and […]
As data privacy regulation becomes the new normal, compliance becomes the baseline of expectations. As such, when it comes to consumer-facing compliance technologies, such as a preference and consent management platform (CMP), it’s imperative to work with a partner that not only enables compliance, but furthers your monetization strategies while providing a seamless consumer experience. […]
Consumer media consumption is evolving so quickly that media measurement is struggling to keep pace. The ecosystem is calling out for a next-generation measurement alternative. LiveRamp continues to be an innovator in the marketplace, driving change first within the ad-tech space—and more recently within the television ecosystem—by continuing to forge key partnerships and investments within […]
