Account-based marketing (ABM) campaigns involve a harmonious blend of varying components to successfully deliver on campaigns, and B2B marketers can often be thought of as orchestra conductors. In the ABCs of ABM series, we’ve explored the fundamentals of building an account list. We’ve also learned how establishing a set of guidelines, called audience governance, is […]
The technology sector is getting a widespread wake-up call as it faces a social reckoning that’s long overdue. As an industry dominated by white and male, it’s become increasingly clear that achieving racial equity is one of the most important issues we must address. Tech companies do not sit apart from society. Issues of race, […]
One year ago, Google announced its plan to phase out support for third-party cookies in Chrome. A lot has happened since then, and the countdown clock continues to tick away rapidly towards January 2022. A number of identity solutions have emerged as a result of evolving privacy regulations and policy changes from browsers and device […]
This week Google once again caused quite a stir in the advertising ecosystem. What they announced was nothing new—but a strong reminder that cookie deprecation is real, and with change coming, the time to take action is now. Let’s be very clear—the end of the third-party cookie is going to have a major effect on […]
Greetings from RampUp 2019! Here’s a recap of what happened during our preconference that you may have missed: Insight #1: IdentityLink is now available for demand-side platforms (DSPs). Yesterday morning, LiveRamp announced the availability of IdentityLink for Real-Time Bidding, enabling DSPs (demand-side platforms) to receive the access to IdentityLink that supply-side platforms (SSPs) get through […]
It’s safe to say that eight months ago, no one could have predicted what 2020 had in store, both in terms of the macroeconomic climate and the digital advertising industry. Mere months into the year we were faced with a global pandemic and worsening recession. What’s more, the impending deprecation of third-party cookies and increasing […]
This week, at its annual Worldwide Developer Conference (WWDC), Apple made several privacy-related announcements that will have an impact on how marketers connect with their customers and how publishers monetize inventory. Here’s a quick recap on two key updates, and what you can do to take action today: What Apple announced IP address blocking with […]
Over a year ago, Google announced its plan to phase out support for third-party cookies in Chrome. Today, Google provided further guidance on their vision for the cookieless future, announcing that they would be focusing their buy-side technology on Federated Learning of Cohorts (FLoC) and not leveraging other identifiers for their programmatic buy-side platform. Google […]
It’s been just over seven months since WWDC 2020, when Apple first announced it would be making significant changes to security measures across its operating system. To put it simply, once these changes take effect, app developers will be required to ask users for permission to track and share their Identifier for Advertisers (IDFA)—Apple’s mobile […]
