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Addressability in a Cookieless World: Reestablishing Trust in the Ecosystem
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Innovation Studio: Account-Based Marketing – Success with Targeting and Measurement
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Five Steps to Smarter Spending in a Challenging Economy
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Smarter Spending in a Challenging Economy
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Innovation Studio: Third-Party Data Strategies for Social Media
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Leading Satellite TV Provider Leverages Alliant to Power Facebook Acquisition
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How to bring data and analytics into TV's everyday vernacular

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Criteo - Partnering to enrich marketers’ people-based strategies

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Optimize Your Targeting Efforts and Effectiveness Across Platforms

Identity Resolution
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The Beginner's Guide to People-Based A/B Testing

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Overcoming Advertising’s Trust Deficit
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Kenneth Cole Optimizes their Display Advertising to Deliver 2.6x ROI
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Featured blog posts

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Lisa Rapp | Jun 26, 2019
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Data Ethics

Preparing for CCPA

In June 2018, California legislature passed the California Consumer Privacy Act (CCPA), a legislative replacement…
Ben Webb | Jun 17, 2019
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Marketing

Data Buying Marketplace—or Matchmaking?

U.S. marketers spent over $19 billion acquiring and activating third-party customer data in 2018. It’s…
Scott Howe | May 30, 2019
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LiveRamp Updates

Launching Authenticated Traffic Solution to Democratize People-Based Identity for Publishers

Travis Clinger | May 29, 2019
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Data & Analytics

Data-Driven Marketing: Leveraging the Power of Data to Achieve Marketing Goals

Daniella Harkins | May 17, 2019
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Identity Resolution

Identity Resolution and the Changing Ecosystem

Spencer Smith | May 16, 2019
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Marketing

Three Questions Every B2B Marketer Should Ask Before Using Third-Party Data