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The Growth Stages of Your Account-Based Marketing (ABM)
Marketing
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Fox: Activating and Measuring Audiences in TV Effectively
Testimonials
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AdAge: Cross-Screen Marketing in the Evolving TV Ecosystem
Measurement
Webinar
Next-Gen Identity: LiveRamp Portrait Engine Overview
Identity Marketing
Webinar
Adweek: You’ve Found a Cross-Screen Measurement Partner. Now What?
Measurement
Video
The Customer Intelligence Opportunity You Can’t Afford to Miss
Marketing
Webinar
Navigating the New Era of Cookieless Identity and Addressability
Marketing
Research
Forrester Total Economic Impact™ of LiveRamp 2021
Identity Marketing
Webinar
Managing Your Data Assets under a Single Identity Framework
Innovation Studio
Infographic
Data Activation Across All Screens and Streams
Data Monetization
Case_Study
Case Study
Danone Increases Addressable Reach by 34% and E-Commerce Sales by 17%
Data Monetization
eBook
Playbook
2021/22 Upfront Playbook: How to Use Data to Plan, Target, and Measure Cross-Screen TV
Data Monetization
Whitepaper
LiveRamp + Google Cloud: Maximize the Value of Your Cloud Data Environment
Data Monetization
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How Retailers and CPGs Can Secure Powerful Data Collaboration Relationships
Marketing
Webinar
Leverage People-Based Identity in the Cloud
Identity
Webinar
Get The Job Done with Deal IDs
Marketing
Webinar
Adweek Webinar: Four Steps to Building a Retail Advertising Business
Identity
Video
Made In: Activating First-Party Data
Testimonials
Video
IAB Tech Lab Addressability Road Show: Linked Audiences via User-Enabled IDs
Marketing
Video
Getting Addressability Right—What Will It Take?
Marketing
Webinar
Channel Surfing: How to Advance Your CTV Planning Game
Marketing
Webinar
Jump-Start Your Data Collaboration Strategy
Data Monetization
Case_Study
Case Study
ARF Shopper X Science Recap: Unlocking Insights with Retail Partners
Data Monetization
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Protecting Ad Revenue and Prioritizing Consumer Transparency in Mobile Gaming
Data Monetization Marketing
Webinar
How to Move beyond Cookies and Device Identifiers
Marketing
eBook
Playbook
2021 Advertiser Action Plan: Countdown to Cookie and Device Identifier-free Advertising
Marketing
Webinar
Measuring Customer Transactions to Improve Media Strategies across Partners
Marketing Measurement
Webinar
True Fluidity and Structuring TV Deals to Maximize ROI
Measurement
Video
Brand Innovators: TV & Cross-Screen Measurement
Marketing Measurement
Research
Winterberry Group Report: Collaborative Data Solutions
Marketing
Infographic
Five Questions for Evaluating Cross-Screen TV Measurement Providers
Innovation Studio Measurement
Video
Authenticated Identity Infrastructure Walk-Through
Marketing
Webinar
Adweek 2020: The Future of Addressable—All Screens and Streams
Marketing
Webinar
Adweek 2020: Maintaining Addressability in a Cookieless World
Marketing
Podcast
Saying the Quiet Part Out Loud: Know Your Privacy Rights
Marketing
Webinar
Replay: Rewriting Your TV Measurement Strategy
Measurement
Webinar
Replay: WTF is Identity Infrastructure and Why Should I Care?
Marketing
Webinar
ATS: How Far We’ve Come; Where We’ll Go
Marketing
Webinar
Build Trusted Data Partnerships with LiveRamp Safe Haven
Marketing
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Video
LiveRamp B2B: Ask the Account-Based Marketing Experts
Data Monetization
Webinar
Achieving Addressable Reach with People-Based Identity
Marketing
eBook
E-book
2021 Guide to Advertising without Cookies
Marketing
Podcast
Saying the Quiet Part Out Loud: What is Privacy by Design?
Marketing
Research
Now Tech: Identity Resolution, Q3 2020
Marketing
Podcast
Saying the Quiet Part Out Loud: Managing a Post-IDFA World
Marketing
eBook
E-book
Conquering the Basics of Account-Based Marketing
Marketing
eBook
E-book
Navigating the Fragmented World of Cross-Screen TV
Marketing
Webinar
Innovation Studio: LiveRamp Safe Haven 101
Innovation Studio Marketing
Podcast
Saying the Quiet Part Out Loud: TV’s Unscripted Fall Season
Marketing
Webinar
How Measurement Proves & Improves Your ABM’s Value
Measurement
Podcast
Saying the Quiet Part Out Loud: What DEI and DIB Mean in an Industry that Loves Acronyms
Marketing
Podcast
Saying the Quiet Part Out Loud: Secrets to Delighting Your Customers with Data Connectivity
Marketing
Video
An Introduction to LiveRamp Identity
Identity
Whitepaper
Preparing for Measurement in a Cookieless World
Measurement
Whitepaper
Addressable Reach without Cookies
Identity
Whitepaper
Advertising Built on Trust, Not on Cookies
Marketing
Webinar
Adweek Webinar Recap: How to Build a Lasting Data Foundation
Marketing
Video
On The Air: Addressability Answers
Marketing
Video
On The Air: The Future of TV
Marketing
Webinar
Getting Past the Headlines—What’s Next for Identity, Ad Measurement, and Addressable Audiences
Identity Marketing
Research
Advanced ABM Programs Require Advanced B2B Measurement Solutions
Marketing
eBook
Playbook
The Publisher Addressability Playbook
Identity Marketing
eBook
Datasheet
LiveRamp Safe Haven
Innovation Studio
eBook
Datasheet
LiveRamp TV Powers the Advanced TV Ecosystem. Data Plus Math Measures It.
Innovation Studio Measurement
eBook
Datasheet
Measurement Services: Speed to Insight, Speed to Action
Innovation Studio
eBook
E-book
Take B2B Search Marketing to the Next Level
Identity Marketing
Glossary
Glossary
The 21 Must-Know TV Terms
Marketing
Video
NinthDecimal: Measurement and Attribution with LiveRamp
Identity Testimonials
Webinar
As The Cookie Crumbles: Preparing for Mobile Addressability
Marketing
Whitepaper
Conditional Firing—The key to GDPR compliance
Innovation Studio
eBook
Datasheet
Maximize Consent Rates with Consent on Demand
Innovation Studio
Research
Digiday Report: State of the Industry for Publishers
Marketing
Video
Rokt: The Power of First-Party Data and Near 100% Match Rates
Testimonials
Webinar
Digiday: How Publishers are Monetizing Addressable Inventory
Marketing
Infographic
Rewriting the Rules of Engagement for a Trusted Ecosystem
Measurement
Case_Study
Case Study
B2B Tech Firm Achieves 36% Improvement in CPM
Marketing
eBook
Datasheet
Preference Management on CTV with PreferenceLink
Innovation Studio
Webinar
Adweek NexTech: The Future of Customer Experience
Marketing
Case_Study
Case Study
Webinar
How ThirdLove Utilizes Measurement to Plan Successful TV Campaigns
Measurement
Case_Study
Case Study
Fitbit Exercises on Cookieless Advertising
Marketing Testimonials
Webinar
Why Sun Basket’s Secret Sauce is Their Data Strategy
Data Monetization
eBook
Datasheet
Identity APIs
Innovation Studio
eBook
Datasheet
Turnkey Applications for Digital Measurement
Innovation Studio
eBook
Datasheet
AbiliTec Recognition
Innovation Studio
Webinar
Adweek Webinar: Data Strategies for the New Normal
Marketing
Infographic
Ready. Set. Activate.
Marketing
Webinar
As The Cookie Crumbles: The Identity Outlook 2020
Marketing
Webinar
As The Cookie Crumbles: The Publisher Perspective
Marketing
eBook
Datasheet
Develop Comprehensive Insights on Prospects and Customers with a Virtual CRM
Innovation Studio
eBook
E-book
Winterberry Group Report: Identity Outlook 2020
Marketing
Case_Study
Case Study
ThirdLove Proves TV Investment Delivers Value
Marketing
Webinar
As The Cookie Crumbles: The Marketing Cloud
Marketing
Webinar
As The Cookie Crumbles: The Impact of Targeting and Measurement
Marketing
Webinar
As The Cookie Crumbles: The Perfect Storm
Marketing
Video
Fireside Chat: Best Practices in Account-Based Marketing
Marketing
Webinar
As The Cookie Crumbles: The Ad Tech Outlook
Marketing
Research
The Future of Advertising Is Imminent Upheaval
Marketing
Webinar
Increase Your Impact with Account-Based Marketing
Marketing
Video
Overcoming Advertising’s Trust Deficit
Marketing
eBook
E-book
Addressability in a Cookieless World: Reestablishing Trust in the Ecosystem
Innovation Studio Marketing

Latest Resources

eBook
E-book
The Growth Stages of Your Account-Based Marketing (ABM)
Marketing
Video
Fox: Activating and Measuring Audiences in TV Effectively
Testimonials
Webinar
AdAge: Cross-Screen Marketing in the Evolving TV Ecosystem
Measurement
Webinar
Next-Gen Identity: LiveRamp Portrait Engine Overview
Identity Marketing
Webinar
Adweek: You’ve Found a Cross-Screen Measurement Partner. Now What?
Measurement
Video
The Customer Intelligence Opportunity You Can’t Afford to Miss
Marketing

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Navigating the New Era of Cookieless Identity and Addressability
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Forrester Total Economic Impact™ of LiveRamp 2021
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Managing Your Data Assets under a Single Identity Framework
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Featured blog posts

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Dennis Ellis | May 27, 2021
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Identity

Introducing LiveRamp’s Portrait Engine

Current changes and challenges in the marketing ecosystem make it clear that a first-party data…
Travis Clinger | May 18, 2021
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Identity, LiveRamp Updates

LiveRamp’s ATS Drives More Than 340% ROI for Marketers and Adoption is Soaring

Marketers and publishers have embraced LiveRamp’s Authenticated Traffic Solution (ATS) as the post-cookie solution of…
LiveRamp | Apr 07, 2021
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LiveRamp Updates

LiveRamp Enters into Strategic Partnership with Google Cloud to Enable Identity in the Cloud

Travis Clinger | Jan 29, 2021
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Identity, Marketing, Measurement

Apple’s IDFA Changes Underscore the Need For Fully Consented Identity Solutions

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Build Better Connections for a Better Future: Introducing LiveRamp.org

LiveRamp | Aug 06, 2020
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Measurement, Television

How ThirdLove Proved the Power of TV Ad Measurement