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Made In: Activating First-Party Data
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IAB Tech Lab Addressability Road Show: Linked Audiences via User-Enabled IDs
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Getting Addressability Right—What Will It Take?
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Channel Surfing: How to Advance Your CTV Planning Game
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Jump-Start Your Data Collaboration Strategy
Data Monetization
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ARF Shopper X Science Recap: Unlocking Insights with Retail Partners
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Protecting Ad Revenue and Prioritizing Consumer Transparency in Mobile Gaming
Data Monetization Marketing
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How to Move beyond Cookies and Device Identifiers
Marketing
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2021 Advertiser Action Plan: Countdown to Cookie and Device Identifier-free Advertising
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Measuring Customer Transactions to Improve Media Strategies across Partners
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True Fluidity and Structuring TV Deals to Maximize ROI
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Brand Innovators: TV & Cross-Screen Measurement
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Winterberry Group Report: Collaborative Data Solutions
Marketing
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Five Questions for Evaluating Cross-Screen TV Measurement Providers
Innovation Studio Measurement
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Authenticated Identity Infrastructure Walk-Through
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Adweek 2020: The Future of Addressable—All Screens and Streams
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Adweek 2020: Maintaining Addressability in a Cookieless World
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Saying the Quiet Part Out Loud: Know Your Privacy Rights
Marketing
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Replay: Rewriting Your TV Measurement Strategy
Measurement
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Replay: WTF is Identity Infrastructure and Why Should I Care?
Marketing
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ATS: How Far We’ve Come; Where We’ll Go
Marketing
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Build Trusted Data Partnerships with LiveRamp Safe Haven
Marketing
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LiveRamp B2B: Ask the Account-Based Marketing Experts
Data Monetization
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Achieving Addressable Reach with People-Based Identity
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2021 Guide to Advertising without Cookies
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Saying the Quiet Part Out Loud: What is Privacy by Design?
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Now Tech: Identity Resolution, Q3 2020
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Saying the Quiet Part Out Loud: Managing a Post-IDFA World
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Conquering the Basics of Account-Based Marketing
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Navigating the Fragmented World of Cross-Screen TV
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Innovation Studio: LiveRamp Safe Haven 101
Innovation Studio Marketing
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Saying the Quiet Part Out Loud: TV’s Unscripted Fall Season
Marketing
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How Measurement Proves & Improves Your ABM’s Value
Measurement
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Saying the Quiet Part Out Loud: What DEI and DIB Mean in an Industry that Loves Acronyms
Marketing
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Saying the Quiet Part Out Loud: Secrets to Delighting Your Customers with Data Connectivity
Marketing
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An Introduction to LiveRamp Identity
Identity
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Preparing for Measurement in a Cookieless World
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Addressable Reach without Cookies
Identity
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Advertising Built on Trust, Not on Cookies
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Adweek Webinar Recap: How to Build a Lasting Data Foundation
Marketing
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On The Air: Addressability Answers
Marketing
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On The Air: The Future of TV
Marketing
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Getting Past the Headlines—What’s Next for Identity, Ad Measurement, and Addressable Audiences
Identity Marketing
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Advanced ABM Programs Require Advanced B2B Measurement Solutions
Marketing
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The Publisher Addressability Playbook
Identity Marketing
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LiveRamp Safe Haven
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LiveRamp TV Powers the Advanced TV Ecosystem. Data Plus Math Measures It.
Innovation Studio Measurement
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Measurement Services: Speed to Insight, Speed to Action
Innovation Studio
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Take B2B Search Marketing to the Next Level
Identity Marketing
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The 21 Must-Know TV Terms
Marketing
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NinthDecimal: Measurement and Attribution with LiveRamp
Identity Testimonials
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As The Cookie Crumbles: Preparing for Mobile Addressability
Marketing
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Conditional Firing—The key to GDPR compliance
Innovation Studio
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Maximize Consent Rates with Consent on Demand
Innovation Studio
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Digiday Report: State of the Industry for Publishers
Marketing
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Rokt: The Power of First-Party Data and Near 100% Match Rates
Testimonials
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Digiday: How Publishers are Monetizing Addressable Inventory
Marketing
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Rewriting the Rules of Engagement for a Trusted Ecosystem
Measurement
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B2B Tech Firm Achieves 36% Improvement in CPM
Marketing
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Preference Management on CTV with PreferenceLink
Innovation Studio
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Adweek NexTech: The Future of Customer Experience
Marketing
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How ThirdLove Utilizes Measurement to Plan Successful TV Campaigns
Measurement
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Fitbit Exercises on Cookieless Advertising
Marketing Testimonials
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Why Sun Basket’s Secret Sauce is Their Data Strategy
Data Monetization
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Identity APIs
Innovation Studio
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Turnkey Applications for Digital Measurement
Innovation Studio
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AbiliTec Recognition
Innovation Studio
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Adweek Webinar: Data Strategies for the New Normal
Marketing
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Ready. Set. Activate.
Marketing
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As The Cookie Crumbles: The Identity Outlook 2020
Marketing
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As The Cookie Crumbles: The Publisher Perspective
Marketing
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Datasheet
Develop Comprehensive Insights on Prospects and Customers with a Virtual CRM
Innovation Studio
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Winterberry Group Report: Identity Outlook 2020
Marketing
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ThirdLove Proves TV Investment Delivers Value
Marketing
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As The Cookie Crumbles: The Marketing Cloud
Marketing
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As The Cookie Crumbles: The Impact of Targeting and Measurement
Marketing
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As The Cookie Crumbles: The Perfect Storm
Marketing
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Fireside Chat: Best Practices in Account-Based Marketing
Marketing
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As The Cookie Crumbles: The Ad Tech Outlook
Marketing
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The Future of Advertising Is Imminent Upheaval
Marketing
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Increase Your Impact with Account-Based Marketing
Marketing
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Overcoming Advertising’s Trust Deficit
Marketing
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Addressability in a Cookieless World: Reestablishing Trust in the Ecosystem
Innovation Studio Marketing
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Innovation Studio: Account-Based Marketing – Success with Targeting and Measurement
Measurement
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Five Steps to Smarter Spending in a Challenging Economy
Marketing
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Smarter Spending in a Challenging Economy
Marketing
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Innovation Studio: Third-Party Data Strategies for Social Media
Marketing
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Leading Satellite TV Provider Leverages Alliant to Power Facebook Acquisition
Data Monetization Marketing Testimonials
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Overcoming Advertising’s Trust Deficit
Marketing
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AdMonsters Playbook: “Life Beyond Cookies”
Marketing
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Case Study
Kenneth Cole Optimizes their Display Advertising to Deliver 2.6x ROI
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Optimize Your B2B Marketing Efforts
Marketing
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Documentation
TV is Changing Fast. Are You Keeping Up?
Data Monetization Marketing
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Hewlett Packard Enterprise Increases Impact from Account-Based Marketing (ABM)
Innovation Studio Marketing
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Optimize Your Targeting Efforts and Effectiveness Across Platforms
Identity Marketing
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Preparing for the CCPA Webinar Part 1: Understanding its Impact on Your Tech Stack
Data Ethics Marketing
Webinar
Preparing for the CCPA Webinar Part 2: How to Manage Permission and Access Requests
Data Ethics Marketing
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Preparing for the CCPA Webinar Part 3: Your Questions Answered
Data Ethics Marketing
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Webinar: How to Grow Publisher Revenue
Data Monetization
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Would You Date Your Data?
Data Monetization Marketing

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Made In: Activating First-Party Data
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IAB Tech Lab Addressability Road Show: Linked Audiences via User-Enabled IDs
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Channel Surfing: How to Advance Your CTV Planning Game
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Travis Clinger | Jan 29, 2021
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Identity, Marketing, Measurement

Apple’s IDFA Changes Underscore the Need For Fully Consented Identity Solutions

It’s been just over seven months since WWDC 2020, when Apple first announced it would…
LiveRamp | Aug 06, 2020
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Measurement, Television

How ThirdLove Proved the Power of TV Ad Measurement

On August 6th, Christine Grammier, Head of Buy-Side TV at LiveRamp, was joined by Megan…
Scott Howe | May 30, 2019
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Travis Clinger | May 29, 2019
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Data-Driven Marketing: Leveraging the Power of Data to Achieve Marketing Goals

Daniella Harkins | May 17, 2019
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Identity

Identity Resolution and the Changing Ecosystem

Spencer Smith | May 16, 2019
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Marketing

Three Questions Every B2B Marketer Should Ask Before Using Third-Party Data