As the digital advertising ecosystem embraces new privacy practices, NBCUniversal wants to enable more effective marketing for its advertisers, as well as power engaging and personalized interactions for customers. Working with LiveRamp, NBCUniversal is implementing Google Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCUniversal to securely and privately reconcile […]
LiveRamp’s Identity Resolution Solution is now available on the Databricks Marketplace and Data Intelligence Platform, enabling powerful, cookieless marketing capabilities interoperable with any CDP solution. The days of relying on third-party cookies for reach and measurement are numbered, driving a need for first-party, privacy-centered solutions that keep marketers’ insight into customer behaviors strong. But the […]
On the heels of Chrome deprecating 1% of third-party cookies, some publishers may be starting their cookieless journey, or re-evaluating their current adtech stack. LiveRamp is leading the way towards the final step of this journey, and our cookieless identity infrastructure, including LiveRamp’s Authenticated Traffic Solution, has been years in the making, is scaled with […]
In today’s market, every marketer must spend every advertising dollar in an accountable, outcome-based way, necessitating scalable solutions that enable accurate reach and measurement without the faults inherent to third-party cookies or mobile identifiers. Further, with signal loss diminishing the effectiveness of traditional pixel-based measurement, marketers must invest in solutions without the dependency on third-party […]
Over the last decade, the industry has remained hard at work developing solutions for the rise of privacy and subsequent end of third-party cookies. While much progress has been made, one area that has remained an evolving challenge is measurement. Brands increasingly prefer to be more hands-on with measurement as they seek to understand their […]
As Joe Keating, Associate Director, Insights and Analytics, Hill’s Pet Nutrition, explained during RampUp, “The challenge is we are trying to help retailers compete with the biggest and most sophisticated retailer on the planet, who knows everything about everyone. And it’s in our interest to make sure we are balancing the scales and bringing some […]
9 in 10 respondents say expanding their data collaboration capabilities will achieve top goals and drive innovation across the enterprise SAN FRANCISCO, April 23, 2024—LiveRamp (NYSE: RAMP) today released a new report, “Data Collaboration Fuels Revenue Growth,” evaluating how business leaders in retail, consumer packaged goods, financial services, and travel and hospitality are using data […]
We’re excited to announce an expanded relationship with Microsoft Advertising to enhance connected TV measurement using the LiveRamp Clean Room, powered by Habu. This integration builds on our years of collaboration with Microsoft Advertising to enable connectivity and the ability for our joint customers to seamlessly connect their first, second, and third-party data across Microsoft […]
