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LiveRamp’s Clean Room Technology Boosts CTV Measurement Through Microsoft Integration

We’re excited to announce an expanded relationship with Microsoft Advertising to enhance connected TV measurement using the LiveRamp Clean Room, powered by Habu. This integration builds on our years of collaboration with Microsoft Advertising to enable connectivity and the ability for our joint customers to seamlessly connect their first, second, and third-party data across Microsoft […]

NBCUniversal, LiveRamp, and Google’s Display & Video 360 Partner to Enable PAIR Across CTV – Powering Better Performance for Marketers on the Big Screen

As the digital advertising ecosystem embraces new privacy practices, NBCUniversal wants to enable more effective marketing for its advertisers, as well as power engaging and personalized interactions for customers. Working with LiveRamp, NBCUniversal is implementing Google Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCUniversal to securely and privately reconcile […]

New Data Reinforces LiveRamp’s Authenticated Traffic Solution Opportunity for Publishers with RampID Impressions Having an Average 45% CPM

On the heels of Chrome deprecating 1% of third-party cookies, some publishers may be starting their cookieless journey, or re-evaluating their current adtech stack. LiveRamp is leading the way towards the final step of this journey, and our cookieless identity infrastructure, including LiveRamp’s Authenticated Traffic Solution, has been years in the making, is scaled with […]

Digging Deeper Into the Collaboration at the Core of Liveramp’s Partnership with Twilio Segment

In an ever-evolving industry, an actionable, full 360-degree view of customers has become crucial to business success. Through our new partnership, customers of LiveRamp and Twilio Segment can provide customized and individualized interactions across their media. The partnership equips marketers with the tools they need to navigate the complex landscape of customer interactions and drive […]

Why Interoperability Will Be Key After Third-Party Cookie Deprecation and Other Signal Loss

With third-party cookies deprecating on Chrome representing the last remaining third-party signal to fall – and an expiration date looming on the horizon – it’s critical for anyone without a plan in place to begin implementing sustainable solutions. We as an industry started this journey years ago, and we at LiveRamp continue to help our […]

Google Locks in Cookieless Countdown – Here’s How to Jump-Start Your Own Transition

Earlier today, Google announced that it will continue with its timeline to end Chrome’s support for third-party cookies during the second half of 2024. We’ve been ready for this final step for some time now, as third-party cookies on Chrome were the last remaining third-party signal to fall. Our cookieless identity infrastructure, the Authenticated Traffic […]
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