LiveRamp for Snowflake
LiveRamp and Snowflake’s partnership supports expansive, scalable data infrastructure in the cloud.
Snowflake Data Cloud
Snowflake eliminates data silos and simplifies data architectures so you can get more value from your data by connecting more workloads, users, and use cases.
With Snowflake and LiveRamp, you can understand and engage customers with precision, safety, and enhanced reach – all while protecting sensitive audience attributes and identifiers.
LiveRamp’s managed and client-embedded solutions help marketers and data engineers connect audiences across the growing portfolio of Snowflake services. Native integrations provide a foundational enterprise identity for stronger marketing, modeling, and performance optimization.
Popular Marketing Use Cases for LiveRamp with Snowflake
Enhance Customer and Prospect Reach using Live/Connectivity and Live/Identity
Live/Identity directly embeds alongside Snowflake warehouses and clean rooms for easy, consistent audience engagement and measurement.
Integrated Live/Connectivity technology provides person-centered and household-centered campaign connections to hundreds of additional media and measurement partners, enabling broad activation strategies across programmatic, social, walled garden, and TV/CTV destinations.
Optimize Cross-Channel Media
Live/Identity and Live/Insights portfolios consolidate complex media logs and performance reports with secure pseudonymous identifiers. Reveal hidden data connections to accelerate cross-channel performance measurement, campaign incrementality, and journey-based affinities.
Easily discover additional insights in Snowflake: visualize insights with BI and reporting, process location data with geospatial analytics, and forecast time-series data with ML-based Snowflake Cortex functions. Together, LiveRamp and Snowflake enable powerful customer segmentation, scoring, and personalization.
Deepen Partner Data Collaboration
LiveRamp’s pseudonymous identity translation creates optimized match keys for multi-partner data sets accessed through Snowflake Secure Data Sharing, supporting greater data connectivity and analytic accuracy from the enhanced match characteristics of Live/Identity technologies.
Accelerate Artificial Intelligence Modeling
Live/Identity consolidates permissible and pseudonymous behavioral signals with LiveRamp’s non-reversible pseudonymous identifiers. This accelerates the production of accurate and safe data sets for customer modeling, and ensures Snowflake’s Cortex AI and Snowpark ML solutions have the richest sources of inputs without putting customer or prospect data privacy at risk.
