Opt Out

We understand if you wish to opt out of LiveRamp

Our Opt-out Tools

You may also want to change the cookie management settings on your web browser.

  • To manage advertising cookies used by your web browser, visit the opt-out page from the DAA’s AboutAds site. Cookies placed by LiveRamp are those under the company names LiveRamp and Arbor in the AboutAds company list.
  • To opt out of records other than cookies and mobile device IDs, please utilize the email opt-out described below.

If you have any trouble opting out, please contact consumercare@liveramp.com.


If I only “opt out of LiveRamp cookies,” what will happen?

When you opt out of LiveRamp cookies, we place an opt-out cookie on your web browser, on our advertising domain that indicates you have chosen to opt out. This cookie tells web sites using our solutions to not personalize the online ads you see. If you buy a new computer, upgrade or change your web browser, or delete this opt-out cookie by clearing your browser files, you will need to perform this process again.

What happens when I opt out of LiveRamp mobile services?

When you opt your mobile device out of LiveRamp, LiveRamp will cease sending any personalized or interest-based data tied to your mobile device identifier. This affects the advertisements you would see in native apps on your device.

What does the LiveRamp “Permanent opt-out” Do?

Our “Permanent opt-out” opts you out of LiveRamp cookies based on your email address, and prevents us from placing any anonymized (or pseudonymized) information into your browser cookies, going forward. We do this by placing an opt-out cookie on your browser that, in turn, disables our ability to place other data into cookies on your browser. If you have multiple email addresses, you should opt out using each of them. (It may take up to 48 hours to complete this permanent opt out process, across all of our data sources.)

Why do you need my email address?

We store your email address in order to permanently avoid collecting any additional information about that email from any customers we have in the future. If you don’t feel comfortable providing your email address to us, you can still opt out of LiveRamp cookies, without accessing our permanent opt-out feature.

How do I find my mobile device identifier?

Android 4.3 or earlier: You can opt out of LiveRamp Android distribution by providing your UDID as follows. Then download the app “Device ID” by redphx from the Google Play Store. Enter the Device ID in the box to the right and make sure the “UDID” radio button is selected. Please use discretion when downloading 3rd party applications.

If you are using Android 4.4 or higher, go to “Setting” —> “Accounts/Google” —> “Ads” where you will see an advertising ID. Please enter that ID in the box below and select the “Ad ID” radio button. You can also opt out of interest based ads in general in this view by checking the “Opt out of interest-based ads” checkbox on your device.

You can find your IDFA by downloading one of several apps on the App Store. Try downloading The Identifiers app in the iOS App Store. The IDFA is labeled as the “Advertising Identifier”. Include that in the opt-out box on this page. Additionally, you can go to “Settings” —> “Privacy” —> “Advertising” and select “Limit Ad Tracking” and “Reset Advertising Identifier”. In this case, LiveRamp cannot exclude your old IDFA from distribution, but partners and publishers will not be able to use your IDFA for any targeting or tracking. Additionally, when the IDFA is reset, the old IDFA is not tied to your phone and is for all intents and purposes unusable.

How do I opt out of other third-party ad networks?

To opt out of third-party ad networks (including ones that we work with and may have transferred data to in the past), we also recommend visiting the opt-out pages for the DAA’s AboutAds program.

If I opt out of targeting ads, through the above sites, will I still see online ads?

Yes, you will still see ads online if you opt out of targeted advertising, because most online content is supported by advertising, rather than by direct payments from viewers. However, if you opt out, such as through the DAA opt-out page, the ads you see will generally not be tied to any multi-site behavioral data, and are more likely to be “contextual” based simply on the website you are viewing.


If you have any trouble using our opt-out tools or any additional questions, please email consumercare@liveramp.com and we will ensure you are opted out.