Privacy and identity are intrinsically related; there isn’t one without the other. Privacy enables individuals to draw boundaries across their public and private identities and take control of how they present themselves in different scenarios. For example, Tim Geenen, GM of Privacy & Consumer Experiences at LiveRamp, is very different from Tim Geenen, house DJ […]
We’re energized by today’s announcement by the Association of National Advertisers (ANA), 4A’s, IAB, and others on the Partnership for Responsible Addressable Media and we are excited to be part of the effort. This enhanced focus will help solve widespread issues of privacy and addressability on the open web and digital advertising—key issues that we […]
Customers expect more personalized and relevant experiences when they’re shopping online. Rokt—a global leader in e-commerce marketing technology—powers technology that optimizes a user’s online journey and drives maximum value out of every customer transaction moment. That’s where LiveRamp comes in. Because Rokt is a first-party data platform, they have an almost 100% match rate with […]
“Isolation is not possible anymore,” Domitille Doat, Chief Data Officer of Danone, shared at Adweek NexTech during our fireside chat, The Future of Customer Experience. This sentence stood out, and not just because of the times we live in. It rings true because the customer experience is not created by one company or touch point […]
Marketers are constantly seeking to achieve business continuity with their data strategy. They form partnerships with data sellers and platforms that can cater to new data buying trends, unlocking deeper insights and tying campaign results to business outcomes. Our latest partnership with Adobe Audience Manager delivers on our commitment to accuracy and efficiency—qualities that marketers […]
If you haven’t explored data collaboration solutions that can help you understand your customers better while preserving data privacy, you might miss the boat on a significant trend. According to recent research from the Winterberry Group, sponsored by LiveRamp, the majority of surveyed marketing leaders in the U.S. said they are either currently collaborating with […]
Today, we’re announcing the launch of LiveRamp University, an education program dedicated to helping our customers and partners accelerate proficiency and stay at the forefront of innovation by deepening LiveRamp product expertise and industry knowledge. Savvy marketers looking for ways to stand out amongst the noise are constantly looking ahead. They’re observing current trends, forecasting […]
At LiveRamp, we know that reaching the right audience at the right time and place continues to be an imperfect science. LiveRamp’s Data Marketplace aggregates a diverse group of partners to meet data buyers’ campaign objectives and audience needs. Check out our newest partners below, and keep up-to-date by subscribing to our blog and perusing […]
Why, after 15 years at LiveRamp, I’m more excited than ever When asked why I have stayed at LiveRamp for the past 15 years, I’ve historically given two main reasons— working with great people and getting to work on interesting problems. Recently, I have found a deeply motivating third reason: saving the future of the […]
