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People-Based Marketing & Measuring the Journey

LiveRamp’s Randy Antin, Product Marketing, Head of Audiences, (second from right in the image above) participated in Criteo’s Exec Connect panel entitled People-Based Marketing & Measuring the Journey. He was joined by Jason Wilson, Director of Marketing,; Lora Loesch, Sr. Director of Digital Finance and Marketing, Finish Line; and Simone Sancho, Digital Marketing & […]

Digital and Broadcast Collide—at the NAB Show in Las Vegas

In case you missed it, we launched IdentityLink for TV! The days of targeting by age and gender are over: But what does this mean in practice? TV data = awesome TV is more measurable than ever No one knows this more than our GM of TV, Allison Metcalfe. Hear her speak at the […]

Marketing tech stack disarray is harming customer experience. Here’s how to fix that.

Do me a favor. Take a second and count how many different tools, apps, systems, and platforms you use to track your customer’s journey.  It’s a lot, right?  And you’re not alone. A quick look at the marketing tech stacks that companies submitted to the 2018 Stackies Awards shows that most operational marketing tech […]

Retailers + CPGs: Plan Your Perfect Day at RampUp 2023

We’re one week away from RampUp 2023, the event where global marketing and tech leaders come together to connect and share how they use data to power better customer journeys.  This year’s RampUp is all about connecting data, people, and brands. We’ve invited executive thought leaders from leading retailers and CPG brands, including Albertsons, Dollar […]

Financial Services: Plan Your Perfect Day at RampUp 2023

RampUp, the premier event for marketing and tech leaders, is a week away! This year’s event is all about connecting people and brands with data; but we know how challenging this can feel in the highly regulated financial services industry.  To explore how data can power stronger client experiences, we’ve invited executive thought leaders from […]

RampUp 2019 RoundUp: More RampUp Than Ever Before

At LiveRamp, one of our biggest and most anticipated events of the year is RampUp. RampUp 2019  marks our seventh year and we’re proud that it  has become the premier conference for leaders in martech, and we challenge ourselves each year to make the conference even better for speakers and attendees alike. As we reflect […]

We Came, We Saw, We RAMPed

What an exciting week it’s been for LiveRamp! Thanks to those of you who celebrated with us around the world, whether in person or virtually. We look forward to helping you get to the Next Level. Here’s a brief recap of what LiveRamp events happened last week: Monday, October 29 – Opportunity Rings Photo credit: […]

Strategies and Tactics for Publishers to Increase Their Authenticated Traffic

Why should publishers care about their authentication strategy? Because the industry is changing and authentications are the way publishers can grow and connect their inventory to the advertiser’s target audiences with precision. Publishers that adopt an authentication strategy will gain a competitive advantage and increase their CPMs. What is Authentication? Authentication is simply any time […]

Getting Started with Data Collaboration: How Danone Aligned the Stars

Data collaboration is hot. As brands seek to extract more value out of their first-party data and fill in the gaps left by the demise of the third-party cookie, they’re turning to mutually beneficial partnerships to generate high-value insights. But successful data collaboration depends on a lot of human collaboration behind the scenes. To get […]
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