Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

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LiveRamp Partnership with Rocket Fuel

This was originally written and published by Rocket Fuel. In today’s connected world, marketers face the challenge of reaching consumers through myriad devices and across countless consumer channels like social media, email, web browsing and video streaming. In addition to all of this, businesses are expected to provide smarter, seamless marketing experiences, regardless of device ...
IdentityResolutionBlog

What You Need to Know about Forrester’s Identity Resolution Report

All About Identity Resolution Identity Resolution is critical for people-based marketing, so we’re thrilled that Forrester Research recently released their new report, The Strategic Role of Identity Resolution. The report is jam packed with valuable information, and gets right to the heart of the matter by stating, “the ability to accurately identify a customer is ...
IdentityResolutionBlog

Optimize your ad spend with audience suppression

When it comes to delivering the best audience experience with a limited budget, digital marketers are taking a lesson in suppression from direct mail and email marketers. Suppression lists have been used in traditional marketing campaigns for years. They’ve stopped subscribers from receiving emails that aren’t relevant to their interests; stopped unnecessary communications with prospects ...