Marketing Innovation Blog

5 GDPR Questions and Answers

With GDPR a little over one month away, many companies are in the throes of achieving compliance and also looking beyond May 25. GDPR questions about “what happens now, and what happens next” were certainly top of mind for speakers on the RampUp 2018 panel, It’s About More Than Just Privacy: Trust And Ethics: https://vimeo.com/262241954 While ...

Democratizing Data for The Common Good

Few would disagree that we are accelerating ever faster toward a world where data about people and things plays an increasingly important role in our lives, society, and economy. Today I want to share some ideas on how America can do a better job in dealing with this abundance of data. Data shapes virtually ...

How To Use Our IdeaBook: 300 Ways To Do People-Based Marketing

Eager to tie web traffic to foot traffic? Unsure of how to measure the sales impact of your TV campaigns? Ready to dive into a data lake project? When it comes to people-based marketing, the opportunities are nearly endless. That’s the idea behind our IdeaBook—to give marketers like you a look into the creative ways ...

The Marketing Industry Renaissance – What You Need to Know

The marketing industry is changing a lot, and Cardlytics has been at the forefront of enabling marketers to make smarter business decisions and more meaningful customer connections. We invited Scott Grimes, CEO and cofounder of Cardlytics, to share his thoughts on where the industry is heading. The marketing industry isn’t just changing, it’s going through ...

Digital and Broadcast Collide—at the NAB Show in Las Vegas

In case you missed it, we launched IdentityLink for TV! The days of targeting by age and gender are over: https://vimeo.com/258629599 But what does this mean in practice? TV data = awesome TV is more measurable than ever No one knows this more than our GM of TV, Allison Metcalfe. Hear her speak at the NAB Show ...

In Turmoil, Winners Seize Opportunity

The marketing industry is seemingly at an inflection point. Never before have so many companies used data to generate better experiences, outcomes, and financial results. Yet bad actors also have used data to their advantage, as the recent focus on Facebook and industry data breaches highlights. In recent years, it also appears that a ...

A Call to Advertisers – Make Your Voice Heard

Over the last few days, we’ve received hundreds of emails and calls from clients, partners, and members of the ecosystem at large. In the wake of Facebook’s decision to discontinue their Partner Categories program, almost everyone in the industry is wondering what they should do. Here are our thoughts for advertisers: 1. Defend your ability to create ...

Marketing Innovation

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