Marketing Innovation Blog

People-based search: segmentation meets intent

Targeting hasn’t always been search’s biggest strength.All you could really do was choose the right keywords and maybe use some demographic criteria for basic segmentation.Compared to the targeting available on social, display and email, that’s a pretty simplistic approach. You could get in front of people at the right time but you ...

Customer retention with people-based search: old channel, new tricks

Customer retention can often come down to timing. If you can work out when their loyalty is wavering then hit them with an offer they can’t possibly refuse, you win.If you lease cars, you’d love to wave a new and improved contract under their nose just as they start considering a fresh set of ...

Reimagining the Third-Party Data Ecosystem

[This article was originally posted on MartechAdvisor.com and has been reposted with permission. See the original post here.]In the last 10 years, data has reshaped the media ecosystem. Sadly, that ecosystem is still broken: most marketing today is not very good. Consumers throw away the mail they receive, ignore banner ads, skip pre-rolls on ...

Webinar: The People-Based Marketing Opportunity for Publishers

More marketers are turning to people-based marketing. A recent survey we conducted showed 84% of marketers want people-based marketing solutions across all their digital channels.Publishers that are addressing this need are finding new revenue opportunities, from advertising solutions using custom advertiser audience targets to new avenues for data monetization.In this webinar on August 3rd, ...

Losing Returning Customers? Here’s How To Get Them Back

Every business has fair-weather customers. The kind who buy from you once a year, once every few years or even once a decade.Convincing these customers to return is a real challenge.The problem is, they have short memories. They won’t necessarily recall how great your service was when they’re looking to buy something a ...

Data-Driven Marketing Events You Can’t Miss This Summer

We know that digital marketing is always evolving, and there are countless conferences which cover this evolution, so we've compiled a list of some upcoming events that we’d love to see you at! At these conferences, you will learn from industry leaders in the world of data-driven marketing, and if time permits, say “hi!” ...

LiveRamp Announces IdentityLink for Publishers

People-based marketing is fulfilling the promise of programmatic: reaching real people in the right place at the right time. In fact, 84% of advertisers surveyed want to be able to run people-based marketing, and they want to be able to do it across all their digital channels.With publishers investing more heavily in newsletters, subscriber-only ...

Marketing Innovation

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