Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Data buying marketplace—or matchmaking?

U.S. marketers spent over $19 billion acquiring and activating third-party customer data in 2018. It’s fuel for the personalization engine—helping brands and marketers build meaningful audiences, and then reaching them with tailored messaging for more dynamic advertising.

Great people-based marketing needs high-quality data

It’s not enough to use third-party data – identifying the high-quality segments to ...

Launching Authenticated Traffic Solution to Democratize People-Based Identity for Publishers

The publishing business has changed tremendously in the last decade. Readership patterns, and degraded business models have disintermediated many publishers from their readers. The effects of these changes are currently amplified by poorly crafted legislation, unilateral policy changes by browsers, and consumer engagement shifting to new formats. We believe it is every publisher’s right ...