Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Retail as a Service: How To Reach Millennial Shoppers

Editor's note: The following is a guest post from Christiana Rattazzi, VP, Marketing & Partnerships, at Euclid. As today’s tech-savvy millennial shoppers increasingly expect personalization and innovation from their favorite brands, it is ever-more important for retailers to deliver a consistent and sophisticated shopping experience across all channels. Achieving this requires investing in technology that ...

Key Takeaways from Cannes 2018

Cannes Lions 2018 has come to a close. The Lions are all announced, and everyone’s recovering from their collective marketing (and, probably actual,) hangovers. Congratulations to the winners! But if you’ve ever been to Cannes—or are simply savvy enough to read this insider blog—you’ll know that the real winners aren’t just those who walked away ...