Marketing Innovation Blog

Data Monetization Step 2: Adopting an Identity Resolution Service

[This blog is the second of our five-part series on data monetization. To read the first post, click here.] The tough thing about using data in marketing is actually reaching the person. Consumers constantly change as their lives evolve—with each job and each new address, with marriage and children, as new devices and platforms emerge. Only ...

3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts

[Editor’s note: This article has been reposted with permission from AdWeek. View the original article here.] During last year’s Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony platform, which includes information ...

How Uber Transports Their CRM Data from Point A to Point B with IdentityLink

Uber’s all about getting their users from point A to point B. So what gets Uber’s data from their CRM database into the digital space? Why, LiveRamp of course! Tesäen Chavis, DMP manager at Uber, uses IdentityLink to connect Uber’s data from their CRM to anonymous channels so they can test user segments and ...

Retail as a Service: How To Reach Millennial Shoppers

Editor's note: The following is a guest post from Christiana Rattazzi, VP, Marketing & Partnerships, at Euclid. As today’s tech-savvy millennial shoppers increasingly expect personalization and innovation from their favorite brands, it is ever-more important for retailers to deliver a consistent and sophisticated shopping experience across all channels. Achieving this requires investing in technology that ...

Key Takeaways from Cannes 2018

Cannes Lions 2018 has come to a close. The Lions are all announced, and everyone’s recovering from their collective marketing (and, probably actual,) hangovers. Congratulations to the winners! But if you’ve ever been to Cannes—or are simply savvy enough to read this insider blog—you’ll know that the real winners aren’t just those who walked away ...

LiveRamp New Partnership Roundup: comScore, Ibotta, and Kiip

Our strength is in our partnerships. Not only are we constantly adding new platforms, data providers, and publishers to our people-based marketing family, but we’re also deepening and evolving existing relationships to bring you new people-based solutions. That’s why we’re excited to bring you a roundup of some of our newest partners and new features ...

Marketing Innovation

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