Marketing Innovation Blog

Four Steps to Auto Advertising With People-Based Marketing Solutions

So you’re in the automotive advertising industry and tasked with supporting local service and parts. Using direct mail and email for parts and service promotions is a tried and true—but frankly, not a super exciting—tactic. Sure, you can check the box of getting your automotive advertising message to your customers, but we both know ...

LiveRamp Recognized as Bay Area Best Places to Work in 2018

We’re psyched to announce that LiveRamp has been recognized as a winner of the 2018 Bay Area Best Places To Work! This is not just an award about how much work LiveRamp has put into becoming a great place to work, but also a measure of how excited LiveRampers are to work here. In other ...

Customer Data Onboarding is More Than Targeting

LiveRamp has been doing customer data onboarding for some years now, and we’ve loved watching our customers grow and develop their use cases as the technology and data ecosystems have developed too. If you don’t know, onboarding brings offline data sets online in a privacy-conscious manner, creating a more complete audience view, and makes them ...

Grabbing Advanced TV by the Horns

Digital marketing and TV advertising are the two horns of advanced TV. On one side is the data-driven targeting and measurement of digital, and the other is the contextual and emotional brand impact of TV. Truth be told, advanced TV has been around for several years. But now, it is going through a dramatic and ...

An Introduction to People-Based Testing

As the advertising industry rapidly adopts “people-based marketing” to target actual people rather than cookies or devices, 15% of marketers are already practicing “people-based testing,” a new ad testing method for determining and optimizing ad effectiveness.

What is people-based testing?

People-based testing is the practice of comparing creative assets to understand which performs best for ...

5 GDPR Questions and Answers

With GDPR a little over one month away, many companies are in the throes of achieving compliance and also looking beyond May 25. GDPR questions about “what happens now, and what happens next” were certainly top of mind for speakers on the RampUp 2018 panel, It’s About More Than Just Privacy: Trust And Ethics: https://vimeo.com/262241954 While ...

Democratizing Data for The Common Good

Few would disagree that we are accelerating ever faster toward a world where data about people and things plays an increasingly important role in our lives, society, and economy. Today I want to share some ideas on how America can do a better job in dealing with this abundance of data. Data shapes virtually ...

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What is people-based testing?