Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Identity Resolution and the Changing Ecosystem

It’s no secret—the martech and adtech industries are becoming incredibly complex to navigate. In an ever-changing ecosystem, marketers and advertisers are continually playing catch-up with the latest shifts in platform and technologies. With so many disparate pieces to the puzzle, integrating across media, technology, and systems of record is even more critical to creating ...

Promoting An Open Ecosystem

At LiveRamp, we believe in the democratization of data. We believe infinite value can be unlocked when ethically sourced data is shared freely for the common good. To enable this, we are committed to supporting an open, vibrant, and competitive ecosystem built on trust. We believe in a level playing field for all and ...