Marketing Innovation Blog

New Study: State of People-Based Measurement

Marketing has seen a rapid transformation in the past several years with the introduction of new channels, technologies, and data sources. While marketers increase their investments into these new capabilities, they are looking for ways to effectively measure the impact their efforts are having on their business in the form of sales or brand ...

2017 DMA Innovation Award Winner

We’re excited to announce that LiveRamp has been awarded a 2017 DMA Innovation Award for IdentityLink. Innovation Awards judge technologies that differentiate themselves from other data applications in the marketplace, benefit the marketing community and its customers, and demonstrate improved efficiency or effectiveness.LiveRamp is joined by five other distinguished companies (including four of our ...

Ad Suppression: the Other Side of the Targeting Coin

You say a lot with your marketing. But not every topic, copy, or creative is perfectly suited for every audience.Obviously, you want your customer to get the right message—the message they deserve and the one that will resonate most with them. People-based targeting is really useful for making this happen: by leveraging your ...

Data-Driven Marketing Conferences You Can’t Miss: Fall 2017

We know that digital marketing is always evolving, and there are countless events which cover this evolution, so we've compiled a list of some upcoming data-driven marketing conferences that we’d love to see you at! At these conferences, you will learn from industry leaders in the world of data-driven marketing, and if time permits, ...

Improve Customer Match Rates With People-Based Search

When Google launched Customer Match in 2015, the search marketing community got pretty excited.For the first time, marketers could use their hard-earned customer data to make search marketing campaigns more targeted and personal.Fast-forward to today, and we’re seeing the emergence of people-based search. Marketers are using Customer Match to deliver relevant ads to ...

Masters of Marketing Spotlight: Jonathan Anastas

Jonathan Anastas has witnessed the changing tides of marketing technology firsthand.“As I was lying in bed twenty years ago, I was probably thinking about maybe five marketing levers,” Anastas says. “I’m thinking about five hundred levers now.”As the Chief Marketing Officer of the Enthusiast Network (TEN), Anastas leads consumer marketing strategy for the ...

Defined: Targeting

What is Targeting?Picture a marksman, aiming her arrow at a target in the distance. Success for her is when that arrow successfully reaches its target, dead center.The concept of targeting in marketing is pretty much the same. You have a target (your customers), an arrow (your ad), and a mechanism for launching that ...

Marketing Innovation

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