Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.


What You Need to Know about Forrester’s Identity Resolution Report

All About Identity Resolution Identity Resolution is critical for people-based marketing, so we’re thrilled that Forrester Research recently released their new report, The Strategic Role of Identity Resolution. The report is jam packed with valuable information, and gets right to the heart of the matter by stating, “the ability to accurately identify a customer is

Optimize your ad spend with audience suppression

When it comes to delivering the best audience experience with a limited budget, digital marketers are taking a lesson in suppression from direct mail and email marketers. Suppression lists have been used in traditional marketing campaigns for years. They’ve stopped subscribers from receiving emails that aren’t relevant to their interests; stopped unnecessary communications with prospects

The State of People-Based Marketing

This was previously published by the DMA. It was just over two years ago that “people-based marketing” was introduced at Advertising Week. Since then, the term has become a rallying cry for brands. Given they compete on customer experience and want to build relationships with consumers, it is no surprise that brand marketers have been