Marketing Innovation Blog

Webinar Recap: Forrester Consulting Total Economic Impact (TEI) of LiveRamp

Sometimes it’s valuable to compare the “before and after” pictures to see just how far you’ve come. LiveRamp commissioned Forrester Consulting to create that picture for our customers. Forrester conducted a Total Economic Impact (TEI) Study on using the LiveRamp platform, a custom case study format that combines traditional business case models to get a ...

Case Study: Driving Performance on Facebook with LiveRamp’s Data Store

Over one in every five digital advertising dollars flows through Facebook. But digital marketers who rely on Facebook’s native targeting capabilities alone do not generate the greatest possible impact for each dollar spent. Savvy brands and their agency partners build high-performance Facebook campaigns by leveraging third-party data to ensure even more accurate targeting. HomeServe, the ...

Not All Deterministic Identity Graphs Are Created Equal

Marketers today often gauge the quality of an identity vendor based on match rates, and accurate match rates are largely determined by whether an identity graph is deterministic or probabilistic. In a previous post, we covered the need to move beyond the overly simplistic and misunderstood framing of deterministic versus probabilistic and realize that ...

What is Interoperability and Why it Matters

What is Interoperability?

If “interoperability” sounds like tech jargon, it’s because it is. The term was coined as a way to describe an essential characteristic of software applications and systems. Interoperability states that in order to be useful, software and systems need to work together to have compatible formats—different systems, devices, applications, or products ...

LiveRamp Acquires Faktor

April 11, 2019
Scott Howe

Due to evolving consumer privacy regulations like GDPR and California Consumer Privacy Act (CCPA), companies need to navigate more complexity around compliance than ever before. That’s why today I am proud to formally announce LiveRamp’s acquisition of Faktor, a consent management platform (CMP) that enables us to expand our suite of privacy offerings, and ...

Dionisios Favatas of the Truth Initiative Discusses How Identity Resolution Powers Public Service Campaigns

April 09, 2019
Ben Webb

People-based marketing is what we live and breathe. We’re always looking for new use cases and companies to partner with in hopes of furthering a world where all marketing is one-to-one and personalized, which is why we are excited to work with Truth Initiative, a nonprofit organization dedicated to building a world where young ...

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

What is Interoperability?