Marketing Innovation Blog

How IdentityLink Works for People-Based Targeting

Pulling off cross-channel people-based marketing is technical feat. And diving into it will show you how IdentityLink works. To achieve a complete view of every customer, you need to break down long-established silos and bring disparate data sets together through identity resolution. But the technical challenges shouldn’t overshadow the outcomes you’re aiming for. There are hundreds ...

How to use first- and third-party data on Facebook

You’ve probably noticed that Facebook has been making some changes. And if you haven’t, well, they’re updating their policies around how you’re able to use your first- and third-party data in their environment. These changes might have you feeling nervous and wonder, how will this impact my work? How can I make sure my data ...

Data Monetization Step 2: Adopting an Identity Resolution Service

[This blog is the second of our five-part series on data monetization. To read the first post, click here.] The tough thing about using data in marketing is actually reaching the person. Consumers constantly change as their lives evolve—with each job and each new address, with marriage and children, as new devices and platforms emerge. Only ...

3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts

[Editor’s note: This article has been reposted with permission from AdWeek. View the original article here.] During last year’s Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony platform, which includes information ...

How Uber Transports Their CRM Data from Point A to Point B with IdentityLink

Uber’s all about getting their users from point A to point B. So what gets Uber’s data from their CRM database into the digital space? Why, LiveRamp of course! Tesäen Chavis, DMP manager at Uber, uses IdentityLink to connect Uber’s data from their CRM to anonymous channels so they can test user segments and ...

Retail as a Service: How To Reach Millennial Shoppers

Editor's note: The following is a guest post from Christiana Rattazzi, VP, Marketing & Partnerships, at Euclid. As today’s tech-savvy millennial shoppers increasingly expect personalization and innovation from their favorite brands, it is ever-more important for retailers to deliver a consistent and sophisticated shopping experience across all channels. Achieving this requires investing in technology that ...

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.