Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Three Steps to Better Marketing to Millennials

There are a lot of misconceptions about marketing to millennials today. The biggest one discussed in our RampUp panel, What Millennials Expect From Marketing, was that they are a monolithic group. While millennials may be anything but homogenous, they share some expectations from marketers today. So if your goal is marketing to millennials then here’s ...

Enterprise Sales vs Digital Marketing: Calculating Customer-Level Incrementality in Online to Offline Measurement

[Editor’s note: Jesse Grittner, VP of Measurement and Activation at Ovative/group, was a speaker at #RampUp17. We invited him to share his thoughts on data and marketing trends.] Enterprise Sales vs Digital Marketing: Calculating Customer-Level Incrementality in Online to Offline Measurement In today’s marketing world, having the capability to measure the offline sales impact of online ...

Ad Tech & The Roles of CMOs

Listening to top CMOs talk in the RampUp panel, CMOs: Time to Learn a Little about Ad Tech, one thing is clear: the role of the CMO varies greatly. “What makes the CMO so interesting and so challenging is if you were to pluck 10 CMOs from this room, I guarantee you none of ...

Location Data Q&A with Chris Yatrakis, Factual

[Editor’s note: Chris Yatrakis, VP of Business Development at Factual, was a speaker at RampUp 2017. We invited him to share his thoughts on data and marketing trends.] Q: What is the biggest challenge for marketers this year? The biggest challenge plaguing data-driven marketers in 2017 is access to quality location data. Marketing today is undeniably data-driven, ...

What is People-Based Marketing?

'People-based marketing' is a strange term. It manages to sound like both the holy grail of marketing and something quite obvious. That's probably because, as a term, it pokes at an uncomfortable truth: Marketing is about people, but most marketers don’t reach people. Not because they don't want to, but because it's incredibly difficult. Anonymity is hardwired ...