Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

ShareThis Q&A: How To Approach Data-Driven Marketing

We recently interviewed Ann Kennedy, chief product officer at ShareThis, to discuss the power of data-driven marketing and how it drives better performance. ShareThis is a LiveRamp partner; its data is available through the IdentityLink™ data store feature. What are the biggest challenges digital marketers face today? Understanding how to reach consumers in an online, cross-device, ...

Defined: Demand Side Platform

A demand-side platform (DSP) automates the buying of display, video, mobile, and search ads for you. DSPs use algorithms to group all the rates of various networks together on a single platform, and is the control center that allows you to buy media that’s sold programmatically (which is the majority of digital advertising today). In ...

TV Tunes In To People-Based Marketing, The Next Data-Driven Frontier

[Editor’s note: this blog has been reposted with permission from MediaPost. See the original article here.] About five years ago, the ad-tech industry started to realize that online advertising was missing out on utilizing information about how people behave in the brick-and-mortar world. Despite the vast increase in ecommerce, eMarketer says 88.5% of all transactions ...

Better Marketing, Online and Offline

When Facebook coined the term “people-based marketing” in 2014, it gained an immediate connotation with digital marketing. But people-based marketing isn’t a digital-only approach, and the thought behind it wasn’t even new! In fact, any online and offline marketing that targets people using data qualifies as “people-based,” and marketers have been doing people-based direct marketing for ...

Reach Your True Buyer Persona with Professional-Level Data

Today, consumers expect personalized experiences from brands, regardless of channel. The promotional emails they actually open and read should feel as customized as the service they receive at stores they frequent. Yet according to a recent Segment study, only 22% of consumers are satisfied with the degree of personalization they receive from marketers. What ...

2017 BIG Awards for Business Winner

Today, the Business Intelligence Group announced the winners of the 2017 BIG Awards for Business program. We’re honored that LiveRamp’s IdentityLinkTM  was selected as the “New Product of Year” in the enterprise category. The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike ...