Marketing Innovation Blog

Democratizing Data for The Common Good

Few would disagree that we are accelerating ever faster toward a world where data about people and things plays an increasingly important role in our lives, society, and economy. Today I want to share some ideas on how America can do a better job in dealing with this abundance of data. Data shapes virtually ...

How To Use Our IdeaBook: 300 Ways To Do People-Based Marketing

Eager to tie web traffic to foot traffic? Unsure of how to measure the sales impact of your TV campaigns? Ready to dive into a data lake project? When it comes to people-based marketing, the opportunities are nearly endless. That’s the idea behind our IdeaBook—to give marketers like you a look into the creative ways ...

The Marketing Industry Renaissance – What You Need to Know

The marketing industry is changing a lot, and Cardlytics has been at the forefront of enabling marketers to make smarter business decisions and more meaningful customer connections. We invited Scott Grimes, CEO and cofounder of Cardlytics, to share his thoughts on where the industry is heading. The marketing industry isn’t just changing, it’s going through ...

Digital and Broadcast Collide—at the NAB Show in Las Vegas

In case you missed it, we launched IdentityLink for TV! The days of targeting by age and gender are over: https://vimeo.com/258629599 But what does this mean in practice? TV data = awesome TV is more measurable than ever No one knows this more than our GM of TV, Allison Metcalfe. Hear her speak at the NAB Show ...

In Turmoil, Winners Seize Opportunity

The marketing industry is seemingly at an inflection point. Never before have so many companies used data to generate better experiences, outcomes, and financial results. Yet bad actors also have used data to their advantage, as the recent focus on Facebook and industry data breaches highlights. In recent years, it also appears that a ...

A Call to Advertisers – Make Your Voice Heard

Over the last few days, we’ve received hundreds of emails and calls from clients, partners, and members of the ecosystem at large. In the wake of Facebook’s decision to discontinue their Partner Categories program, almost everyone in the industry is wondering what they should do. Here are our thoughts for advertisers: 1. Defend your ability to create ...

A World Without Walls

As our clients and partners know, ethical practices for data sourcing, use, and governance have been among Acxiom’s core strengths throughout our nearly 50-year history. We have a track record of setting internal standards above and beyond current laws and regulations and have always been a vocal advocate for consumer rights and protections. In recent ...

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