Marketing Innovation Blog

Three Ways to Prepare Your Marketing Data Strategy for the Future

This is a guest blog by David Dowhan, CEO and founder of TruSignal. In the months since California’s new privacy law, GDPR, Cambridge Analytica, the end of Facebook’s Partner Categories—shall I go on?—martech has become wary about the data they leverage for omnichannel audience targeting. That’s because changing regulation and sudden modifications to platforms like ...

INFOGRAPHIC: What is Advanced TV?

Until recently, TV reigned supreme in its dominance of advertising dollars. Only last year did digital leapfrog TV in ad spend. There’s a reason for that. While targeting capabilities have become vastly more sophisticated across virtually every digital channel, traditional linear TV is largely the same in 2018 as it was in 1978, relying on ...

We Came, We Saw, We RAMPed

What an exciting week it’s been for LiveRamp! Thanks to those of you who celebrated with us around the world, whether in person or virtually. We look forward to helping you get to the Next Level. Here’s a brief recap of what LiveRamp events happened last week: Monday, October 29 - Opportunity Rings It was a privilege ...

How to Maximize Your Data Onboarding Investment for Personalization

We hear it all the time in advertising, some form of “right person, right place, right message.” The ubiquity of this phrase shouldn’t discount its validity—to really speak to your customers and show them something they want elevates the customer experience and drives long term ROI. This is personalization. While its implementation can seem daunting, ...

6 Ways CMOs Can Harness Second-Party Data in a Marketing Strategy

[Editor’s note: This article has been reposted with permission from AdWeek. View the original article here.] Data is an influential and valuable asset for marketers, but responsible and ethical data stewardship is imperative for its success. GDPR has cast data practices even further into the spotlight, and many businesses continue to work around-the-clock to ensure ...

Three Tips on Delighting Holiday Shoppers : A Webinar Recap

Fall is here, and while many may welcome cooler weather, this kicks off the annual countdown to the holidays. According to the NRF, the amount holiday shoppers spend can represent as much as 30% of annual sales for the retail industry. It’s crunch time. LiveRamp recently invited Forrester analyst Michelle Beeson, who serves eBusiness and ...

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