Three Takeaways From DMEXCO 2018
Guten morgen! After a whirlwind couple of days in Cologne, Germany, we’re back from DMEXCO 2018. Below are my top three takeaways.
Marketing Innovation Blog
Data Monetization Step Three: Ethical use of data and building trust
[This blog is the third of our five-part series on data monetization. To read the previous post, click here.]
So you’ve differentiated your data enough to get a marketer’s interest, and worked with an identity resolution provider to ensure accuracy.
Now, take a step back for a moment and consider: is your data set really ...
Consumer-Centric Marketing Solutions with Identity Resolution
Today’s consumers truly are in the driver’s seat. With so many touchpoints and channels, brands need to make sure each interaction is perfectly tailored or risk missing the opportunity to make a sale.
If you’re a marketer, you’re probably already aware of the increasing complexity of the ecosystem. You still require the ability to reach, ...
How to Maximize Your Data Onboarding Investment for Measurement
At its core, people-based measurement is all about allowing brands to use identity resolution to better understand their customers and build truly customer-centric organizations.
That can feel like a challenge to companies who have so far used identity resolution for data onboarding only. If you’ve already made an investment in data onboarding and identity ...
Regions Bank: Moving beyond Marketing Mix Models
As markets shift and consumer expectations change, legacy brands are finding that they need to update their marketing tactics to keep up with those changes. Regions Bank, a commercial bank with 1,527 branches in 15 states in the South and Midwest, is one such company that found their traditional marketing mix modeling wasn’t giving ...
TV Advertising as We Know it is Changing
The marketing world has been turned upside down with the news that digital media spend has finally surpassed TV advertising spend. But it’s not because TV is shrinking; it’s because digital has grown so much.
TV advertising is huge—a $178 billion global industry! But the days are numbered for the traditional ratings-based TV ad-buying ...