Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Three Ways to Prepare Your Marketing Data Strategy for the Future

This is a guest blog by David Dowhan, CEO and founder of TruSignal. In the months since California’s new privacy law, GDPR, Cambridge Analytica, the end of Facebook’s Partner Categories—shall I go on?—martech has become wary about the data they leverage for omnichannel audience targeting. That’s because changing regulation and sudden modifications to platforms like ...

INFOGRAPHIC: What is Advanced TV?

Until recently, TV reigned supreme in its dominance of advertising dollars. Only last year did digital leapfrog TV in ad spend. There’s a reason for that. While targeting capabilities have become vastly more sophisticated across virtually every digital channel, traditional linear TV is largely the same in 2018 as it was in 1978, relying on ...

We Came, We Saw, We RAMPed

What an exciting week it’s been for LiveRamp! Thanks to those of you who celebrated with us around the world, whether in person or virtually. We look forward to helping you get to the Next Level. Here’s a brief recap of what LiveRamp events happened last week: Monday, October 29 - Opportunity Rings It was a privilege ...