Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

2017 DMA Innovation Award Winner

We’re excited to announce that LiveRamp has been awarded a 2017 DMA Innovation Award  for IdentityLink. Innovation Awards judge technologies that differentiate themselves from other data applications in the marketplace, benefit the marketing community and its customers, and demonstrate improved efficiency or effectiveness.LiveRamp is joined by five other distinguished companies (including four of our ...

Defined: Targeting

What is Targeting?Picture a marksman, aiming her arrow at a target in the distance. Success for her is when that arrow successfully reaches its target, dead center.The concept of targeting in marketing is pretty much the same. You have a target (your customers), an arrow (your ad), and a mechanism for launching that ...