Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

The common denominator between Amazon, Facebook and the great platform powers: Identity

[Editor’s note: This article was originally published on Digiday, and has been republished with permission. View the original here.]Each rose to power by a different route, with Facebook and Google dominating digital media, and Amazon close on their heels. Today, Facebook, Google and Amazon offer up their own brand of the marketer’s holy grail: ...

Congratulations to Target: The First People-Based Marketing Pioneer Award Winner at 2017 Digiday Awards!

[Editor’s note: This article was originally published on Digiday, and has been reposted with permission.]Every new frontier demands pioneers willing to stake their claim, and through hard work, manifest the potential of an uncharted territory. Without them, we’d never build cities, discover oil, or strike gold. That’s why LiveRamp opted to recognize those marketers ...

Making New People-Based Marketing Channels Work For You with Identity Resolution

Being in marketing today is exciting. As consumers are adopting new technology and established marketing channels update their capabilities, marketers are gaining new ways to connect with their customers.So how do you take advantage of these new technologies without creating complete chaos? The answer lies in people-based marketing, a type of marketing that connects ...