Marketing Innovation Blog

Advertising Week 2018 in NYC Recap: Future-Proofing Your Organization

Another whirlwind Advertising Week has concluded in New York City. While the glitzy theater venue and a few industry celebrities – Seth Godin, Arianna Huffington, and David Droga, among others – added glamour to this event, the attendees seemed unfazed. They were there to listen, learn, and connect with others. What can we take ...

The New Economics of TV Advertising

[Editor’s note: This article has been reposted with permission from the ANA. View the original article here.] In the past, TV advertising's value was obvious. Ask anyone "Where's the beef?" or "Can you hear me now?" and chances are they'll immediately associate those questions with Wendy's and Verizon. But in the digital-first world, TV's place ...

The Next Chapter is All About You

October 01, 2018
LiveRamp

Today marks an exciting milestone for our valued customers and partners. As we announced earlier today, LiveRamp is no longer an Acxiom Company. We are a fully independent, public SaaS company (NYSE: RAMP) ready to take our commitment to our customers to the next level. What does this mean for everyone we serve? We have ...

Announcing LiveRamp AbiliTec

Since I started working on AbiliTec™ over a decade ago, I’ve watched the marketing industry evolve. Although the core of marketing hasn’t changed much, the industry has changed significantly with new technology and the explosion of data and digital. Now marketers are trying to get back to the heart of their craft by understanding ...

Three Takeaways From DMEXCO 2018

Guten morgen! After a whirlwind couple of days in Cologne, Germany, we’re back from DMEXCO 2018. Below are my top three takeaways.

1. Measurement reigns.

The easiest way to demonstrate the need for change is comparing old measurement against new measurement. Old measurement is often tied to media metrics like CPM, CPC, etc. and not ...

Data Monetization Step Three: Ethical use of data and building trust

[This blog is the third of our five-part series on data monetization. To read the previous post, click here.] So you’ve differentiated your data enough to get a marketer’s interest, and worked with an identity resolution provider to ensure accuracy. Now, take a step back for a moment and consider: is your data set really ...

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

1. Measurement reigns.