Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Four Tips for Seasonal Data-Driven Marketing Campaign Success

[Editor’s note: Dani Cushion, CMO of Cardlytics, is speaking at RampUp 2017. We invited her to share her thoughts on data and marketing trends. To learn more about RampUp, check out the agenda.] We’ve officially left the winter holiday shopping season, but there are plenty of key consumer-spending seasons coming up, including moms/dads/grads and back-to-school. ...

When will less data mean more?

[Editor’s note: Marc Ginsberg is Vice President & General Manager of Amex Advance at American Express, and is a speaker at RampUp 2017. We invited him to share his thoughts on data and marketing trends. To learn more about RampUp, check out the agenda.] As marketers in today’s high output world, we face the similarly ...

Dr. Carl Marci Explains Consumer Neuroscience

It’s that time of year again. #RampUp17 is coming. We sat down with Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and one of our preconference keynote speakers, to discuss the crossroads between neuroscience and marketing and what he hopes to see in 2017. What is consumer neuroscience? Consumer neuroscience is the application of neuroscience ...

LiveRamp and LiveIntent: Bring Together Email and Display to Fuel Omnichannel Marketing

In our goal to provide identity-based capabilities to the marketing ecosystem, we’re excited to announce new omnichannel marketing functionality from our partnership with LiveIntent. Using IdentityLink™, LiveRamp’s identity resolution service, marketers can now run their people-based campaigns not only through LiveIntent’s email channel, but also extend them to LiveIntent’s incremental, high-value publisher display inventory. Omnichannel, People-Based ...

LiveRamp is Now a Snapchat Partner

LiveRamp is excited to announce that we have been named a Snapchat partner. This partnership means that brands, advertisers, and platforms using LiveRamp can deliver people-based marketing segments to Snapchat and engage customers and prospects with Snap Ads at the individual level. With this new level of integration, advertisers can target people-based audiences in ...