Marketing Innovation Blog

LiveRamp New Partnership Roundup: comScore, Ibotta, and Kiip

Our strength is in our partnerships. Not only are we constantly adding new platforms, data providers, and publishers to our people-based marketing family, but we’re also deepening and evolving existing relationships to bring you new people-based solutions. That’s why we’re excited to bring you a roundup of some of our newest partners and new features ...

How to Flourish with Custom People-Based Audiences

As marketers continue to push spend to programmatic channels, they’re looking to expand beyond basic CRM retargeting. Many are realizing that the next step to gaining a competitive edge is using custom people-based audiences in all of their programmatic buys. To put it simply, custom people-based audiences take the data you have on your current ...

LiveRamp powers Bing Custom Audiences to expand People-Based Search

LiveRamp is excited to announce our integration with Bing Custom Audiences. Search marketing remains one of the strongest tools to direct down-funnel prospects towards conversion. It’s a tried and true channel that’s high in volume (more than 3.5 billion searches per day!) and easy to measure. But when it comes to people-based targeting, search hasn’t ...

4 Steps to Effective Entertainment Marketing through Digital Radio

“I will fight for those who cannot fight for themselves.” Now imagine Gal Gadot saying those lines right after “Despacito” ends on a listener’s Spotify or Pandora session. Movie trailers are incredibly immersive audio experiences that can be effectively used in entertainment marketing to get people to consider a night at the movies through ...

Introducing the New LiveRamp Partner Certification Program

We know that it’s not easy to pick and choose the right vendors and partners. We also know what a joy it is to connect marketers with the technology and support that they need. That’s why we’re pleased to introduce an updated Partner Program, designed to reflect the state of the market across the LiveRamp ...

New Global Business Solutions Group Accelerates Enterprise-Wide Value of IdentityLink™ for Brands and Agencies

Today we’re faced with a more complex consumer and business environment than ever before. The proliferation of devices, the growth of the IoT, and emerging technologies like artificial intelligence and machine learning have only added to the noise that marketers need to cut through in order to stitch together an accurate view of their ...

Data Scoring Initiative Gives Marketers Insights Into Data Quality

Today, I’m excited to announce the launch of LiveRamp's data scoring initiative. This program will give marketers insight into the quality of third-party datasets before they buy. By encouraging and supporting greater clarity and transparency across data sets, we aim to elevate ethical and accurate data, enabling marketers to deliver the most relevant and efficient advertising ...

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.