Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Reach Your True Buyer Persona with Professional-Level Data

Today, consumers expect personalized experiences from brands, regardless of channel. The promotional emails they actually open and read should feel as customized as the service they receive at stores they frequent. Yet according to a recent Segment study, only 22% of consumers are satisfied with the degree of personalization they receive from marketers. What ...

Defined: People-Based Marketing

People-based marketing is marketing to people. You’d think marketing is already like that, but it’s not.Instead, with the rise of programmatic, people have been converted to proxies like cookies, impressions, devices, or segments. While new technologies and channels offered marketers new ways to reach their customers, they also turned to those customers into data ...

The common denominator between Amazon, Facebook and the great platform powers: Identity

[Editor’s note: This article was originally published on Digiday, and has been republished with permission. View the original here.]Each rose to power by a different route, with Facebook and Google dominating digital media, and Amazon close on their heels. Today, Facebook, Google and Amazon offer up their own brand of the marketer’s holy grail: ...