Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

The New Economics of TV Advertising

[Editor’s note: This article has been reposted with permission from the ANA. View the original article here.] In the past, TV advertising's value was obvious. Ask anyone "Where's the beef?" or "Can you hear me now?" and chances are they'll immediately associate those questions with Wendy's and Verizon. But in the digital-first world, TV's place ...

The Next Chapter is All About You

Today marks an exciting milestone for our valued customers and partners. As we announced earlier today, LiveRamp is no longer an Acxiom Company. We are a fully independent, public SaaS company (NYSE: RAMP) ready to take our commitment to our customers to the next level. What does this mean for everyone we serve? We have ...

Announcing LiveRamp AbiliTec

Since I started working on AbiliTec™ over a decade ago, I’ve watched the marketing industry evolve. Although the core of marketing hasn’t changed much, the industry has changed significantly with new technology and the explosion of data and digital. Now marketers are trying to get back to the heart of their craft by understanding ...

Three Takeaways From DMEXCO 2018

Guten morgen! After a whirlwind couple of days in Cologne, Germany, we’re back from DMEXCO 2018. Below are my top three takeaways.

1. Measurement reigns.

The easiest way to demonstrate the need for change is comparing old measurement against new measurement. Old measurement is often tied to media metrics like CPM, CPC, etc. and not ...