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The trusted platform for making your data more accessible and meaningful.
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Leverage your first-party data in the digital and TV ecosystems.
Identity Resolution
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Transform consumer data into deterministic person-based IDs.
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Access unique, trusted data to enhance and extend customer knowledge.
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Darren Moore | November 19, 2019
Power Near Real-Time Measurement With Identity-Led Tech Stack Integration
Measurement
Popular
LiveRamp | March 8, 2019
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Marketing
Probabilistic vs Deterministic Matching: Our Viewpoint on Identity Graph Methodologies
Lisa Rapp | March 14, 2019
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Data Ethics
What Is CCPA (California Consumer Privacy Act) and What Does It Mean To Marketers?
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by
Author
Allison Metcalfe
Allyson Havener
Andrea Reichenbach
Ben Coffee
Ben Webb
Bradley Haaland
Chris
Christina Lavash
Dan Buckstaff
Daniella Harkins
Darren Moore
David Popkin
Emily Liang
Gayatri Bhalla
Guest Author
James Arra
Jeff Smith
Jessica Hindlian
Julia Rieger
Kate Stebner
Laura Desmond
Lisa Rapp
LiveRamp
Marc Ginsberg
Paul Turner
Pieter De Temmerman
Randy Antin
Rebecca Stone
Roya Pakfetrat
Ryan Cahill
Sandor Jones
Scott Howe
Shringar Pangal
Spencer Smith
Travis Barnes
Travis Clinger
Whitney Lynn
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2019
2018
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Latest Posts
Darren Moore
| November 19, 2019
blog-post-frame
Measurement
Power Near Real-Time Measurement With Identity-Led Tech Stack Integration
Andrea Reichenbach
| November 15, 2019
blog-post-frame
Data Monetization
Webinar Recap: Using First-Party Authentication to Grow Publisher Revenue
Shringar Pangal
| November 14, 2019
blog-post-frame
Measurement
How to Elevate the Conversation for the 2020 TV Upfront
LiveRamp
| November 12, 2019
blog-post-frame
Marketing
How CRM Retargeting Works
Daniella Harkins
| November 5, 2019
blog-post-frame
Glossary
Five Questions to Ask Before Diving Into a Data Lake
LiveRamp
| October 28, 2019
blog-post-frame
Partner Spotlight
LiveRamp Partner Roundup: Public Democracy, Analytic Partners, Quora
Up Next:
Marketo & LiveRamp - Partnering to deliver better customer experiences
Up Next:
Discovery Communications implements true people-based marketing
Up Next:
Criteo - Partnering to enrich marketers’ people-based strategies
Featured Authors
Lisa Rapp
See Author Posts
Scott Howe
See Author Posts
Daniella Harkins
See Author Posts
Shringar Pangal
| October 28, 2019
blog-post-frame
Data & Analytics,
Marketing,
Measurement
Shift Your TV Buying Strategy from CPM to CPW
LiveRamp
| October 21, 2019
blog-post-frame
LiveRamp Innovation Studio: IdentityLink in the Bidstream
Daniella Harkins
| October 18, 2019
blog-post-frame
LiveRamp University
Do I Need a Data Lake? Are You Data-Driven and Data-Science Driven? Then, Yes.
LiveRamp
| October 11, 2019
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Marketing
Data Onboarding 101—Match Rates
LiveRamp
| October 10, 2019
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LiveRamp Events
Exploring the New Frontier of Data-Driven TV with Data Plus Math
LiveRamp
| October 8, 2019
blog-post-frame
Marketing
How LiveRamp Resolves Omnichannel Data Silos for Better Customer Insights
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Featured Resources
eBook
180 ways to use third-party data
Marketing
eBook
Everything B2B marketers need to know about third-party data
Marketing
Webinar
Forrester Study: Quantifiable Benefits of IdentityLink™
Marketing
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