Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Case Study: Driving Performance on Facebook with LiveRamp’s Data Store

Over one in every five digital advertising dollars flows through Facebook. But digital marketers who rely on Facebook’s native targeting capabilities alone do not generate the greatest possible impact for each dollar spent. Savvy brands and their agency partners build high-performance Facebook campaigns by leveraging third-party data to ensure even more accurate targeting. HomeServe, the ...

What is Interoperability and Why it Matters

What is Interoperability?

If “interoperability” sounds like tech jargon, it’s because it is. The term was coined as a way to describe an essential characteristic of software applications and systems. Interoperability states that in order to be useful, software and systems need to work together to have compatible formats—different systems, devices, applications, or products ...

LiveRamp Acquires Faktor

Due to evolving consumer privacy regulations like GDPR and California Consumer Privacy Act (CCPA), companies need to navigate more complexity around compliance than ever before. That’s why today I am proud to formally announce LiveRamp’s acquisition of Faktor, a consent management platform (CMP) that enables us to expand our suite of privacy offerings, and ...