Marketing Innovation Blog

Regions Bank: Moving beyond Marketing Mix Models

As markets shift and consumer expectations change, legacy brands are finding that they need to update their marketing tactics to keep up with those changes. Regions Bank, a commercial bank with 1,527 branches in 15 states in the South and Midwest, is one such company that found their traditional marketing mix modeling wasn’t giving ...

TV Advertising as We Know it is Changing

The marketing world has been turned upside down with the news that digital media spend has finally surpassed TV advertising spend. But it’s not because TV is shrinking; it’s because digital has grown so much. TV advertising is huge—a $178 billion global industry! But the days are numbered for the traditional ratings-based TV ad-buying ...

Five digital marketing conferences you don’t want to miss this fall

There are countless digital marketing conferences in the fall of 2018 vying for your attendance—how do you choose which ones to go to? We’ve done the vetting for you and have come up with this list of five events you shouldn’t miss and we’d love to see you at! From Chicago to Cologne, you ...

How to Maximize Your Data Onboarding Investment with Digital Targeting

For every technology, there is a maturity curve for use cases. For data onboarding, marketers who move up the maturity curve in their digital targeting can realize a quicker, stronger return on their initial investment. Still, we realize that it’s not easy to jump from established to emerging and emerging to leading-edge. To help ...

How Does LiveRamp Onboarding Work?

We have a unique philosophy and approach to onboarding. It’s not just about bringing offline data online. It’s about bringing siloed first-, second-, and third-party data together in a privacy-conscious manner and then resolving it to a single persistent identifier called an IdentityLink. Here’s how we do it: Let’s say you’re a retailer that wants ...

How to Build a People-Based Marketing Team for Measurement

Marketing is an exciting field because there’s no shortage of things to do and ideas to implement. This can make staffing a challenge, however, especially when you enter the realm of people-based marketing. Many marketing leaders in this arena struggle to figure out how to build their people-based marketing teams to connect with consumers ...

Marketing Innovation

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