Marketing Innovation Blog

Data-Driven Marketing Events You Can’t Miss This Summer

We know that digital marketing is always evolving, and there are countless conferences which cover this evolution, so we've compiled a list of some upcoming events that we’d love to see you at! At these conferences, you will learn from industry leaders in the world of data-driven marketing, and if time permits, say “hi!” ...

LiveRamp Announces IdentityLink for Publishers

People-based marketing is fulfilling the promise of programmatic: reaching real people in the right place at the right time. In fact, 84% of advertisers surveyed want to be able to run people-based marketing, and they want to be able to do it across all their digital channels. With publishers investing more heavily in newsletters, subscriber-only ...

Should you consider the IoT data in your marketing strategy?

Even a casual visitor to Amazon.com or your standard big box technology store would have noticed a particular development lately: an explosion of internet of things (IoT)-based products and services. In a nutshell, one could define this IoT expansion as the increasingly close integration of the online and physical worlds. Think of an alarm system ...

Retailers like CustomInk are making customers loyal with people-based search

[This article was originally posted by Digiday and has been reposted with permission. See the original post here.] Tools like Google Customer Match are lettings brands figure out how loyal their customers are in the search box. Along with Bing’s Custom Audiences, they are now part of the search marketing toolkit, the latest type of ...

The silent revolution of search

[This article was originally posted on SearchEngineLand.com and has been reposted with permission. See the original post here.] Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies ...

The Rise of People-Based Marketing Strategies for Publishers

Publishers and advertisers have long worked together to bring interesting, relevant content to their audiences. Throughout this process, publishers learned a lot about their audience—what they like and what they’re like—and shared that with their brand marketers so that they could reach those audiences with their advertising. Traditionally, finding an audience off and online has ...

The Next Frontier of People-Based Marketing: Search

People-based marketing everywhere—that’s the CMO’s dream, and it’s becoming a reality. Marketers have been targeting real people in their display and social campaigns for years, but until Google Customer Match came along, people-based search wasn’t an option. Yet search is key, because it’s a smart way to spot and act on buying intent. Here’s what we ...

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