Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Launching Authenticated Traffic Solution to Democratize People-Based Identity for Publishers

The publishing business has changed tremendously in the last decade. Readership patterns, and degraded business models have disintermediated many publishers from their readers. The effects of these changes are currently amplified by poorly crafted legislation, unilateral policy changes by browsers, and consumer engagement shifting to new formats. We believe it is every publisher’s right ...

Identity Resolution and the Changing Ecosystem

It’s no secret—the martech and adtech industries are becoming incredibly complex to navigate. In an ever-changing ecosystem, marketers and advertisers are continually playing catch-up with the latest shifts in platform and technologies. With so many disparate pieces to the puzzle, integrating across media, technology, and systems of record is even more critical to creating ...