Marketing Innovation Blog

Marketing Innovation

Keep up to date on the latest announcements, events, and happenings from the connectivity community.

Case Study: People-Based Measurement Enables Top Retailer to Discover 350% Increase in Return on Ad Spend

Reallocating marketing budgets based on analytics can be complex, but it’s certainly possible. Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). The retailer came to us with this measurement problem: According to its online ...

People-Based Marketing & Measuring the Journey

LiveRamp’s Randy Antin, Product Marketing, Head of Audiences, (second from right in the image above) participated in Criteo’s Exec Connect panel entitled People-Based Marketing & Measuring the Journey. He was joined by Jason Wilson, Director of Marketing, Overstock.com; Lora Loesch, Sr. Director of Digital Finance and Marketing, Finish Line; and Simone Sancho, Digital Marketing ...

Forrester Total Economic Impact™ Study Quantifies Cost Savings, Business Benefits of IdentityLink™

Sometimes it’s great to have someone else do the math for you. LiveRamp commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to evaluate the quantifiable benefits of IdentityLink. Based on interviews with five LiveRamp clients, Forrester created a composite organization which spends $103 million in annual digital advertising and has 80 ...