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Despite ongoing transformative changes in consumer privacy, the programmatic market is forecasted for explosive growth. Programmatic advertisers are expected to spend more than $200 billion by 2026 across retail media, CTV, and other channels that provide rich customer insights without relying on cookies.
Download this analyst report from EMARKETER and LiveRamp to:
- Understand how advertisers are adapting strategies for continued third-party cookie and signal loss
- Discover which channels are earning more ad budget in the quickly evolving programmatic display market
- Learn how clean rooms help deliver effective campaigns and secure, measurable results
Get your copy of EMARKETER’s “Programmatic Advertising Forecast and Ad Tech Trends H1 2025” now.