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Rokt: The Power of First-Party Data and Near 100% Match Rates

  • LiveRamp
  • 1 min read

Customers expect more personalized and relevant experiences when they’re shopping online. Rokt—a global leader in e-commerce marketing technology—powers technology that optimizes a user’s online journey and drives maximum value out of every customer transaction moment. That’s where LiveRamp comes in. Because Rokt is a first-party data platform, they have an almost 100% match rate with LiveRamp. This gives Rokt a distinct advantage for its advertisers, especially those also using LiveRamp themselves. 

Everything Rokt does is based on the valuable first-party data that powers their platform, and they trust LiveRamp with that data in multiple ways. One method is by onboarding their client’s data, which allows them to do additional targeting. Another way is through LiveRamp’s Data Marketplace, which offers even more opportunities for optimizing segment targeting and modeling. Rokt recognizes that LiveRamp is the most secure and trusted partner to process its customers’ first-party data securely from an internal platform to an external one.