Today, we’re announcing the launch of LiveRamp University, an education program dedicated to helping our customers and partners accelerate proficiency and stay at the forefront of innovation by deepening LiveRamp product expertise and industry knowledge.
Savvy marketers looking for ways to stand out amongst the noise are constantly looking ahead. They’re observing current trends, forecasting what will come next, and evaluating how to maximize their investments with the latest tools. Technology platforms implemented within the organization—marketing technology included—are typically selected by a small committee of decision makers and understood by a handful of super users, yet are implemented to benefit a much larger group within the organization.
Our customers often ask us about best practices and how to expand the effectiveness of technology throughout their organizations, especially amongst super users and across teams. Demand for sharing industry expertise and how LiveRamp is responding to changes in the ecosystem, such as the deprecation of third-party cookies, has accelerated in recent months as organizations embrace and prepare for the current wave of transformation.
LiveRamp University aims to address these asks through a range of on-demand, live, and custom content aimed at all roles and levels of product and industry knowledge. The courses are developed from knowledge gained from over a decade of experience delivering training and education to hundreds of customers. Here’s a quick look at what’s available today:
- On-demand videos for anytime, anywhere learning. These short videos will walk you through LiveRamp’s core offerings, including Data Activation and Measurement.
- Case studies and resources for ideas, proof points, and more—no matter the industry.
- Custom courses provide bespoke content and curriculum. These courses are developed based on the needs and budget of the organization, and delivered in the preferred format.
Continuing education and developing deep fluency and know-how are must-haves for every organization. To get started, contact your LiveRamp representative for access to LiveRamp University, where you’ll be able to view on-demand content, and download the latest resources. If you have any other questions, please reach out to info@LiveRamp.com.