As we move closer to the end of the year, advertisers are wrapping up their Upfront commitments, launching their holiday campaigns, and preparing for 2020 Upfront. How do you handle the strategic planning while juggling the craze of the holiday season? The answer lies in the data. Measure your Q4 efforts to have a clear […]
For too long, marketers were held captive by broad measurement standards that do not reflect the true impact of TV on business outcomes. So, in order to make your job easier and more effective, we expanded our partnership with Comscore. Together we are unveiling our updated version of LiveRamp’s TV measurement solution, Data Plus Math […]
Today we are proud to launch LiveRamp’s new brand identity and introduce a more modern approach that reflects the company we are today, and our role as a trusted partner. By combining elements of energy, dynamism and simplicity, LiveRamp’s brand now visually communicates what we do for our clients every day. With LiveRamp, data can […]
At LiveRamp, we make data connectivity a reality through our partnerships across tech platforms, data providers, and publishers. In these turbulent times, we leverage the strength of our partner ecosystem to break down silos and make it safe and easy for brands to unlock value from their data. Here is a recent roundup of some […]
Over the last decade, the industry has remained hard at work developing solutions for the rise of privacy and subsequent end of third-party cookies. While much progress has been made, one area that has remained an evolving challenge is measurement. Brands increasingly prefer to be more hands-on with measurement as they seek to understand their […]
While 2020 proved to be a year that challenged us, it also reminded marketers to be more accountable for how their budget is being spent. For Petco, 2020 meant establishing the company as a one-stop destination for pet health and wellness needs, from nutrition and supplies to services like vet care, grooming, training, and vaccinations. […]
