Testing Cross-Cloud Collaboration With Brands, Publishers and Agencies Signals a New Era of Possibilities With the end of third-party cookies approaching and data fragmentation increasing, the ecosystem has recognized that a new level of data collaboration is required to more deeply understand their consumers and media investments. While data clean rooms have risen as a […]
With App Tracking Transparency requirements just around the corner, and third-party cookies set to disappear by the end of 2021, marketers should be testing new solutions and learning how to adapt their campaigns so they can successfully scale activation and measurement across platforms and devices without third-party cookies or device identifiers. Having a clear strategy […]
Since the beta for IAB’s Transparency & Consent Framework (TCF) v2.0 went live on March 31, now is the time to make transition plans from v1.1, or plan out your adoption strategy if you didn’t participate in prior iterations. Below, we’ve outlined a three-phase process and recommended timelines for each. Starting your preparations early to allow […]
Knowing when a prospective customer is in-market for a B2B solution can be a challenge for B2B marketers. B2B buying cycles are often 12 to 18 months long and purchase prices can be tens of millions of dollars. Perhaps most importantly, buying decisions are made by a buying committee averaging seven or more members. In […]
Industry collaboration is imperative to ensuring the success of a fair, competitive, and open Internet centered on a value exchange between content providers (publishers) and consumers. In parallel, privacy regulations and policy changes from browsers and device makers are requiring greater transparency to meet evolving consumer preferences. With this in mind, we are excited to […]
LiveRamp has introduced a new module for privacy-centric, multiparty collaboration to unlock cross-screen measurement and more on its data collaboration platform. The new solution allows for an unprecedented balance of control for publishers and data sellers, flexibility for brands and retailers, and simplified compliance for all, allowing users to navigate data requirements across partners while […]
The onset of the pandemic drastically accelerated healthcare’s migration to an online ecosystem—arguably more so than any other industry. As more patients traded in doctor’s office visits for telehealth appointments, the partners of healthcare providers could no longer rely on in-person interactions to educate and advocate for new treatments and medications. Pharmaceutical companies have had […]
In order to succeed in today’s marketplace, marketers must be able to continuously transform their business and engage in strategic business partnerships in order to prove ROI and understand and reach their customers in more meaningful ways. This requires a data-forward approach to collaboration, customer intelligence, and business strategy—none of which would be possible without […]
For years, brand advertisers relied on Meta Pixel to understand how their ads perform, leveraging their pixel data to connect with consumers on the Meta platform. However, the power of the pixel is diminishing. Global privacy regulations are expanding rapidly, Apple iOS 14 opt-in rates are decreasing, and 50% of internet browsers no longer support […]
Salesforce Integrations: Casey’s & LiveRamp ATS On the heels of our recent integration announcement with Salesforce Genie, we’re delighted to share positive results from Casey’s, an Iowa-based convenience store chain, which uses the LiveRamp Distribution App through the Appexchange. Through this integration, Casey’s has been able to activate their media plans more efficiently than ever […]
