In case you missed it, we launched IdentityLink for TV! The days of targeting by age and gender are over: https://vimeo.com/258629599 But what does this mean in practice? TV data = awesome TV is more measurable than ever No one knows this more than our GM of TV, Allison Metcalfe. Hear her speak at the […]
Do me a favor. Take a second and count how many different tools, apps, systems, and platforms you use to track your customer’s journey. It’s a lot, right? And you’re not alone. A quick look at the marketing tech stacks that companies submitted to the 2018 Chiefmartec.com Stackies Awards shows that most operational marketing tech […]
LiveRamp’s Randy Antin, Product Marketing, Head of Audiences, (second from right in the image above) participated in Criteo’s Exec Connect panel entitled People-Based Marketing & Measuring the Journey. He was joined by Jason Wilson, Director of Marketing, Overstock.com; Lora Loesch, Sr. Director of Digital Finance and Marketing, Finish Line; and Simone Sancho, Digital Marketing & […]
RampUp, the premier event for marketing and tech leaders, is a week away! This year’s event is all about connecting people and brands with data; but we know how challenging this can feel in the highly regulated financial services industry. To explore how data can power stronger client experiences, we’ve invited executive thought leaders from […]
At LiveRamp, one of our biggest and most anticipated events of the year is RampUp. RampUp 2019 marks our seventh year and we’re proud that it has become the premier conference for leaders in martech, and we challenge ourselves each year to make the conference even better for speakers and attendees alike. As we reflect […]
What an exciting week it’s been for LiveRamp! Thanks to those of you who celebrated with us around the world, whether in person or virtually. We look forward to helping you get to the Next Level. Here’s a brief recap of what LiveRamp events happened last week: Monday, October 29 – Opportunity Rings Photo credit: […]
Change is inevitable, and the best course of action is to embrace it with fascination, not frustration. “Embracing the Era of Addressable TV,” a Forrester Consulting study commissioned by DISH that LiveRamp was proud to cosponsor, takes a look at the TV industry, specifically the actions marketers need to take to navigate the use of […]
We hear this question often: “How can I make the most of my data and keep it safe?” To answer it, customers have to consider the type of data, how it was collected, where it is stored, what was communicated to consumers, and what data can leave your enterprise. These are difficult areas to navigate […]
Television ad campaigns are still a valuable investment, with consumers watching more than a day’s worth of programming each week. Now, advertisers have more power than ever to reach audiences where they’re spending the most time—and that’s not always in front of a set-top box in the living room. Viewers also are no longer confined […]
