LiveRamp’s Randy Antin, Product Marketing, Head of Audiences, (second from right in the image above) participated in Criteo’s Exec Connect panel entitled People-Based Marketing & Measuring the Journey. He was joined by Jason Wilson, Director of Marketing, Overstock.com; Lora Loesch, Sr. Director of Digital Finance and Marketing, Finish Line; and Simone Sancho, Digital Marketing & […]
Do me a favor. Take a second and count how many different tools, apps, systems, and platforms you use to track your customer’s journey. It’s a lot, right? And you’re not alone. A quick look at the marketing tech stacks that companies submitted to the 2018 Chiefmartec.com Stackies Awards shows that most operational marketing tech […]
In case you missed it, we launched IdentityLink for TV! The days of targeting by age and gender are over: https://vimeo.com/258629599 But what does this mean in practice? TV data = awesome TV is more measurable than ever No one knows this more than our GM of TV, Allison Metcalfe. Hear her speak at the […]
At LiveRamp, one of our biggest and most anticipated events of the year is RampUp. RampUp 2019 marks our seventh year and we’re proud that it has become the premier conference for leaders in martech, and we challenge ourselves each year to make the conference even better for speakers and attendees alike. As we reflect […]
What an exciting week it’s been for LiveRamp! Thanks to those of you who celebrated with us around the world, whether in person or virtually. We look forward to helping you get to the Next Level. Here’s a brief recap of what LiveRamp events happened last week: Monday, October 29 – Opportunity Rings Photo credit: […]
Why should publishers care about their authentication strategy? Because the industry is changing and authentications are the way publishers can grow and connect their inventory to the advertiser’s target audiences with precision. Publishers that adopt an authentication strategy will gain a competitive advantage and increase their CPMs. What is Authentication? Authentication is simply any time […]
Data collaboration is hot. As brands seek to extract more value out of their first-party data and fill in the gaps left by the demise of the third-party cookie, they’re turning to mutually beneficial partnerships to generate high-value insights. But successful data collaboration depends on a lot of human collaboration behind the scenes. To get […]
Change is inevitable, and the best course of action is to embrace it with fascination, not frustration. “Embracing the Era of Addressable TV,” a Forrester Consulting study commissioned by DISH that LiveRamp was proud to cosponsor, takes a look at the TV industry, specifically the actions marketers need to take to navigate the use of […]
We hear this question often: “How can I make the most of my data and keep it safe?” To answer it, customers have to consider the type of data, how it was collected, where it is stored, what was communicated to consumers, and what data can leave your enterprise. These are difficult areas to navigate […]
