TV’s Unscripted Fall Season

November 5, 2020

Saying the Quiet Part Out Loud

TV’s Unscripted Fall Season

In This Episode

It’s a transformative time for the TV business, to say the least. In this episode of our “Saying the Quiet Part Out Loud” podcast, Christine Grammier, the head of buy-side TV at LiveRamp, and Jay Prasad, chief strategy officer for TV at LiveRamp, discuss how the industry needs to adapt to the changing ecosystem and viewership trends to deliver relevant and better cross-screen customer experiences all while achieving business outcomes.

About the Host, Daniella Harkins

Daniella Harkins is General Manager of Strategic Media Alliances at LiveRamp where she focuses on deepening relationships with strategic partners, agencies, media companies, and brands. In her role, Daniella works with executives across the adtech ecosystem to galvanize growth by leveraging connected data and identity. She built her career working with clients at the intersection of data, technology, and creative.

Prior to joining LiveRamp, Daniella was VP, Strategic Solutions at Verve, where she built programmatic and data partnerships to power mobile solutions for Verve’s clients. Daniella also held multiple executive roles at Acxiom.

Her passion and curiosity about how to improve marketing efficiency while enhancing the consumer experience has been the core driver in her career. Daniella holds a BA in French from Temple University and an MBA from St John’s University Rome.