• Cookie Migration Strategy

Build an Advertising Future Prepared for Cookie Deprecation

With third-party cookie deprecation and signal loss, now is the time to take action.

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Are you ready for today’s new digital landscape?

Cookies have been a staple in the adtech universe since the mid-1990s, and soon Google Chrome will join the likes of other browsers in eliminating third-party cookies altogether. But it’s not just cookie deprecation that is contributing to signal loss. Sweeping privacy legislation is impacting how data can be collected. Also, consumer behavior is now cross-device and cross-platform, making it harder to track and connect customer journeys.


Build a Sustainable Plan for Signal Loss

Brands, agencies, and publishers want to mitigate the negative impact of cookie deprecation and signal loss on client experiences, measurement and reporting, marketing ROI, and more. The good news is, LiveRamp works with customers and partners to resolve these issues across the ecosystem every day. Here’s how we can help:

  • Improve addressability in cookieless browsers such as Safari, Firefox, and Microsoft Edge and across new channels such as CTV

  • Enable accessible inventory and wide use with the Authenticated Traffic Solution, which has a proven track record in the industry with broad adoption in 22 different markets and 16,000 publisher domains

  • Develop a privacy-centric approach that keeps consumers and security at the forefront with LiveRamp RampID. With more than 92% of consumer time spent online with integrated platforms, LiveRamp solutions enable global addressability without the need for third-party cookies, mobile device IDs, or IP addresses

  • Establish scale and flexibility across the marketing ecosystem, mitigating signal loss and accounting for 100% third-party cookie deprecation in the second half of this year

Get started with these resources


Not sure how to build a cookie migration strategy? Explore the resources below — or fill out the form below to get help with next steps.

Ebook

Advertiser Action Plan: How to Navigate the Post-Cookie Era

Learn how cookie deprecation and signal loss will transform digital advertising, and what steps you can take to ease your transition to a cookieless world.

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Ebook

Enhancing Customer Connections: A Brand’s Guide to Effective Authentication Strategies

Discover how to drive personalization and compliance in today’s privacy-centric digital world.

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Webinar

Cookie Deprecation Is Coming. Are You Ready?

Join LiveRamp leaders Josh Abdulla, Chief Customer Officer, and Travis Clinger, SVP of Activation and Addressability, as they unveil a strategic migration plan, guiding you toward a trusted digital ecosystem independent of cookies.

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Case Study

Omni Hotels & Resorts Improves Advertising Effectiveness by 4x Through Data Collaboration

Hospitality leader leverages signal-less solutions from Google’s Display & Video 360 and LiveRamp to more closely connect with their customers.

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Blog

Google’s 1% Third-Party Cookie Deprecation Is an Opportunity for Everyone

The ecosystem has taken the next step toward finally saying goodbye to third-party cookies; the opportunity to act and drive better results is now.

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Blog

Jump-Start Your Cookieless Transition

With Chrome’s support for third-party cookies expected to end later this year, here are three key reasons you should consider ATS today.

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Are you ready for third-party cookie deprecation and signal loss? Set up some time with a LiveRamp expert to discuss today.