Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness

Watch on demand.

How Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights

Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Many require custom solutions and rely on technical teams to help input and extract relevant data. 

Watch our webinar, “Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness,” to learn how the LiveRamp Clean Room, powered by Habu, enables Hershey’s to:

  • Build templated queries and visualizations to scale distributed analytics across walled garden clean rooms – optimizing reach, media spend, and sales 
  • Gain secure access to high-value datasets across retail media, social, and CTV partners for smarter insights, activation, and measurement 
  • Seamlessly connect to any partner, across any cloud – unifying measurement across its advertising network

Kyle Shank

Director of Media Tech, Analytics and Ops at Hershey's


Tousanna Durgan

Director, Solution Engineering at