Webinar Marketing

How to Improve Marketing Performance at Financial Services Brands in 2024

Tuesday, April 16 | 12:00 pm PT / 3:00 pm ET

Financial services marketing can feel like a tightrope walk these days. How do banking, insurance, and asset management firms balance regulatory requirements and data privacy with the personalized brand experiences customers expect? 

Compliance and delight aren’t mutually exclusive. Together, they’re a powerful driver of brand and business value – and we’ll show you exactly how.

Join experts from Wells Fargo, First Horizon, Tredence, and LiveRamp in this interactive webinar exploring best practices for financial services brands to maximize their marketing performance in 2024. You will learn how to:

  • Responsibly connect data sources at scale to enrich and unify your customer view
  • Improve prospect targeting and measure your campaign impact with data clean rooms for financial services
  • Enhance customer experiences and deepen trusted relationships with privacy-centric data collaboration

Dave Minsker

Head of Industry Strategy / FinServ, LiveRamp


Dio Favatas

Head of Identity and Marketing Clouds, Tredence


Natasha Shaikh

VP - Head of Paid Media COE, Wells Fargo


Manny Cabral

SVP - Analytics & Insights, First Horizon