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How Living Spaces Makes Smarter Marketing Investments with Data Collaboration

National furniture store stitches together data for better customer experiences.

Marketers today need to maximize marketing impact across a rapidly evolving advertising ecosystem to reach customers wherever they are – it’s a big job.

That’s why Cameron Alverson, Senior Director of Media and Analytics, Living Spaces Furniture partnered with LiveRamp. Hear how data collaboration is helping the Living Spaces team:

• Gain a better understanding of audience behavior

• Send right-time, personalized messages

• Measure results that prove the value of marketing investments

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