Google has announced it will be deprecating cookies this year—creating new challenges and opportunities for advertisers. Even as advertisers adjust, this critical industry change won’t slow spending. In fact, programmatic growth is expected to far outpace nonprogrammatic as advertisers focus strategies on first-party data and invest more in closed ecosystems, such as walled gardens.
Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to:
Download the report now.