At LiveRamp, our strength is in our partnerships. Not only are we constantly adding new platforms, data sellers, and publishers to our ecosystem, but we’re always deepening and evolving existing relationships to bring you new people-based solutions. That’s why we’re excited to bring you a roundup of our newest partners and new features for our […]
On June 17th, Variety’s Streaming Room webinar, “Surging Viewership Rewriting TV Measurement Strategies,” kicked off with research presented by LiveRamp’s Christine Grammier, Manager Director, Strategic Growth, featuring key insights focused on cross-screen consumption during shelter-in-place and how brands can better reach their targeted audiences. Todd Spangler, NY Digital Editor, Variety, then led a spirited panel […]
For many years, digital advertising has relied on the third-party cookie to power the value exchange of the internet—free or reduced-cost content in exchange for advertisements. Unfortunately, the third-party cookie lacks transparency, and the value exchange was not well explained to the consumer. Now, privacy regulation and big tech’s self-policing are causing the death of […]
Yesterday, Google provided further guidance on their vision for the cookieless future, announcing that they would be focusing their buy-side technology on Federated Learning of Cohorts (FLoC) and not leveraging other identifiers for their programmatic buy-side platform. Google highlighted the importance of first-party data and developing strong, direct consumer relationships – a truth LiveRamp has […]
With current and impending challenges facing the industry today, publishers and platforms are taking meaningful steps to help solve identity in a post third-party cookie and IDFA-regulated world. Jason Tollestrup, VP, Programmatic Strategy and Yield at The Washington Post and Jason White, SVP of Publishers at LiveRamp, recently spoke at the Digiday Publishing Summit on […]
