Now more than ever, brands are coming to publishers with a range of complex marketing measurement needs. From understanding how ads are driving return on ad spend (ROAS) to looking deeper into how one advertising tactic is performing compared to others, brands are working hard to prove marketing value as a revenue driver for the […]
Data has never been more important for marketers, and CPGs have an even larger hurdle to overcome with limited access to first-party data. This has made it a challenge to understand audiences, make informed decisions, and measure activities and investments. But with rising pressure to personalize the consumer experience as audience behaviors increasingly shift online, […]
Do you ever think to yourself – what is data collaboration? This isn’t an easy question to answer. So where do you start? You might delve into research, but then terms like data clean rooms or interoperability can make understanding data collaboration and its value feel complex and nearly impossible. LiveRamp’s Kevin Dunn and Alysia […]
