The Changing Face of Connected Data
A Conversation with Omnicom
Gaps in customer intelligence, siloed and disconnected data across the digital advertising ecosystem, and a constantly changing landscape lead to missed opportunities for brands to understand their customers and provide them with the experiences they crave.
Explore the current state of connected data with Omnicom’s Leader of U.S. Data Activation, Josh Farbman, and Andrew Kasprzycki, LiveRamp’s Head of Agencies. In this replay, you’ll learn:
- Changes in the industry and how to prepare for them
- Interoperability and the role technology plays in connecting data
- How Omnicom is helping clients transition away from using cookies and other device IDs to buy and measure digital and advanced TV campaigns