Next-Gen Identity: LiveRamp Portrait Engine Overview
In a post-cookie world, brands will need to build or rebuild a strong data foundation to create business growth and serve their customers. By investing in customer intelligence with a data-agnostic approach, brands will be able to generate customer profiles with identity at the core, complete with customer attributes. That’s where LiveRamp Portrait Engine comes in.
In the replay, you’ll learn about LiveRamp’s Portrait Engine and:
- Next-generation best practices for building a first-party data strategy
- Why a full customer profile is more than an identifier
- Generating holistic customer views to activate on and create better experiences