Adweek NexTech Webinar

It’s a First-Party Data World, and You’re Competing In It

Identity is more complex than ever and is essential for today’s customer experience. Marketers must act now to deliver customer centricity and compete in a first-party data world.

In this replay, learn what you can do right now to own your customer identity strategy, including:

Why your first-party data is your greatest competitive advantage (and differentiator)
How to overcome the challenges of building a comprehensive identity strategy
The three keys to the future of identity
Watch now
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