Webinar Replay

Getting Addressability Right - What Will It Take?

How can advertisers and publishers be set up for success in today’s evolving digital landscape? 

 

Speakers

Watch Travis Clinger, SVP, Addressability and Ecosystem, LiveRamp participate at IAB’s Annual Leadership Meeting on March 9th, along with other stakeholders from across the value chain as they explore what’s required to build a healthy ecosystem with scaled consumer-first identity solutions at its core.

Moderator: Dennis Bucheim
CEO
Travis Clinger
SVP, Addressability and Ecosystem
Liane Nadeau
SVP, Head of Precision Media and Investments
Tom Kershaw
CTO
Jeff Nienabar
Sr. Director, Audience

Additional Resources:

Blog

Google Clarifies Its Plans for Targeted Advertising—And What That Means For You

Identity
Blog

How to Move beyond Cookies and Device Identifiers

Marketing
Playbook

2021 Advertiser Action Plan: Countdown to Cookie and Device Identifier-free Advertising

Marketing

Reach out if you have questions about data strategy!

Let's talk!